Rokt Analysis: $487M Raised

Increase revenue through targeted upselling; Acquire engaged customers during checkout; Optimize payment processes for higher profitability; Retain customers with personalized post-purchase experiences; Enhance customer engagement with relevant offers.

Trusted by over 30,000 global brands; Operates in 15 countries; Recognized in Fortune's Best Workplaces in New York 2025.

Rokt's outlook for the AI industry in 2025 emphasizes a significant shift towards transactional advertising, leveraging first-party data, and optimizing advertising strategies to remain relevant in an AI-driven landscape. The company highlights that traditional search advertising is losing effectiveness, and advertisers must adapt to focus on high-intent environments, such as Rokt's Transaction Moment™, where consumers are actively engaged in purchasing. While specific predictions for the AI industry are not detailed, the overall outlook suggests a transformation in how advertising is approached in the context of AI advancements.

Rokt has received several notable awards in the AI field, including:

1. The "Best Use of AI in MarTech" award at the 2020 MarTech Breakthrough Awards.
2. The "Best Overall Conversion Optimization Solution" award at the 2021 MarTech Breakthrough Awards.
3. The 2021 BIG Innovation Award, recognizing their technology's excellence in AI applications.

Rokt has made two notable acquisitions in the last two years:

1. mParticle - Rokt acquired the customer data platform mParticle for $300 million. This acquisition was aimed at enhancing Rokt's capabilities in ecommerce marketing.
2. AfterSell - Rokt agreed to acquire AfterSell, a Shopify partner that assists ecommerce merchants with upselling and cross-selling.