Rokt Analysis: $487M Raised
What is Rokt?
AI-driven personalization for ecommerce transactions
Employees
501-1000
Founded
2012
Latest Funding Round Size
$487 million
Market Position
Challenger
Product Features & Capabilities
- Aftersell for upselling before and after purchase
- Rokt Pay+ to optimize payment processing
- Rokt Thanks for monetizing post-purchase moments
- Rokt Catalog for integrating third-party products
- Rokt Ads for performance marketing during shopping.
Use Cases
Increase revenue through targeted upselling; Acquire engaged customers during checkout; Optimize payment processes for higher profitability; Retain customers with personalized post-purchase experiences; Enhance customer engagement with relevant offers.
How much Rokt raised
Funding Round - $487 million
RecentOther Considerations
Trusted by over 30,000 global brands; Operates in 15 countries; Recognized in Fortune's Best Workplaces in New York 2025.
Future Outlook
Rokt's outlook for the AI industry in 2025 emphasizes a significant shift towards transactional advertising, leveraging first-party data, and optimizing advertising strategies to remain relevant in an AI-driven landscape. The company highlights that traditional search advertising is losing effectiveness, and advertisers must adapt to focus on high-intent environments, such as Rokt's Transaction Moment™, where consumers are actively engaged in purchasing. While specific predictions for the AI industry are not detailed, the overall outlook suggests a transformation in how advertising is approached in the context of AI advancements.
Awards Recognition
Rokt has received several notable awards in the AI field, including:
1. The "Best Use of AI in MarTech" award at the 2020 MarTech Breakthrough Awards.
2. The "Best Overall Conversion Optimization Solution" award at the 2021 MarTech Breakthrough Awards.
3. The 2021 BIG Innovation Award, recognizing their technology's excellence in AI applications.
1. The "Best Use of AI in MarTech" award at the 2020 MarTech Breakthrough Awards.
2. The "Best Overall Conversion Optimization Solution" award at the 2021 MarTech Breakthrough Awards.
3. The 2021 BIG Innovation Award, recognizing their technology's excellence in AI applications.
Recent Acquisitions
- mParticle - Rokt acquired the customer data platform mParticle for $300 million.
- AfterSell - Rokt agreed to acquire AfterSell, a Shopify partner that assists ecommerce merchants with upselling and cross-selling.
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