Rinsed Analysis: $20M Raised
What is Rinsed?
Rinsed calls itself the Car Wash CRM and connects directly to point of sale systems and websites. Its platform combines membership management, sales tools, and AI-powered phone support for car wash operators. The company says it serves more than 3,000 car washes and manages over 10,000,000 active members.
Location
123 Main Street, New York City, New York 10001, United States
Employees
51-200
Founded
2019
Revenue
$5-16.8M
Autonomy Level
Tool
Delivery Model
Hybrid
Funding Status
Series B
Industry Focus
Software & Developer Tools
Job Impact
Sales Ops, RevOps, CRM Admin
Modality
Multi-channel
Sub-Category v3
Vertical GTM Tools
Vertical Focus
Automotive
YC Batch
W21
Product Features & Capabilities
- Car Wash CRM (integrates with POS, drives membership growth, minimizes churn, sells memberships online), Salespath (increases driveway conversions, gamification, real-time sales stats), Support Agent (AI-powered phone support, 24/7 coverage, multilingual support)
Pricing
- The Car Wash CRM: $849/month per location, plus $599 one-time implementation, plus 4% recurring commission from Rinsed checkouts.
- Salespath: $749/month per location, plus $1500 one-time implementation, 3-month minimum commitment.
- The Car Wash CRM + Salespath: $1,299/month per location, plus $2,099 one-time implementation, plus 4% recurring commission from Rinsed checkouts.
- The Car Wash CRM (alternative pricing): $765/month per location, plus $599 one-time implementation, plus 4% recurring commission from Rinsed checkouts.
- Salespath (alternative pricing): $675/month per location, plus $1500 one-time implementation, 12-month minimum commitment.
- The Car Wash CRM + Salespath (alternative pricing): $1,169/month per location, plus $2,099 one-time implementation, plus 4% recurring commission from Rinsed checkouts.
How much Rinsed raised
Series B - $20 million
Not specified in the sourceLead Investor: Not specified in the source
Who are the founders of Rinsed
HQ Full Address
123 Main Street, New York City, New York 10001, United States
Investors
- VMG Partners
- Founders Fund
- Bedrock Capital
- Y Combinator
- VMG Technology
Competitors Overview
Rinsed's main competitors in the car wash CRM market include:
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Flex Wash: Specializes in technology solutions tailored for the car wash industry. They offer features that enhance operational efficiency and customer engagement, similar to Rinsed.
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EverWash: Focuses on membership management and customer retention for car washes. They provide tools that help operators manage subscriptions and customer interactions effectively.
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Washify: Offers a comprehensive platform for car wash management, including CRM functionalities. Washify emphasizes user-friendly interfaces and integration with various payment systems.
Notable differences and advantages:
- Flex Wash may have a stronger emphasis on operational technology, which could appeal to larger car wash chains.
- EverWash is known for its robust membership management features, which might be more appealing to businesses focused on subscription models.
- Washify provides a highly intuitive user experience, which can be advantageous for operators looking for ease of use.
These competitors each have unique strengths that may cater to different segments of the car wash market, while Rinsed focuses on integrating CRM with POS systems to enhance customer engagement and reduce churn.
Business Model
Subscription-based revenue model, enhancing customer engagement through CRM and automated communications.
Market Focus
Rinsed primarily focuses on the car wash industry, providing a CRM solution tailored for car wash owners and operators.
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