Laudable Analysis
What is Laudable?
Laudable builds software that extracts customer proof from recorded calls, then turns it into testimonials, references, reviews, and case-study content. Its products use call recordings from Gong, Chorus, Zoom, and similar tools to surface quotes, draft stories, and route customer approval workflows. The company also offers branded video testimonial services with packaged editing, interview production, and delivery timelines as short as 10 to 21 days.
Location
1887 Whitney Mesa Drive #1414, Henderson, Nevada 89014, United States
Employees
1-10
Founded
2019
Revenue
$500K-$750K
Autonomy Level
Agent
Delivery Model
Hybrid
Funding Status
Seed
Industry Focus
Software & Developer Tools
Job Impact
SDR, AE, Sales Manager, Sales Ops
Modality
Multi-channel
Sub-Category v3
Sales Note-takers
Vertical Focus
Horizontal
YC Batch
S21
Product Features & Capabilities
- Auto Stories, customer stories sourced from call recordings, Proof Assistant for targeted customer references, customer testimonials for paid ads, branded video testimonials, customer proof audiograms for social media, integration with Gong/Chorus/call recorders.
Pricing
- Auto Stories: Starting at $10,800 per year (billed annually), based on call volume.
- Customer Proof Finder: Starting at $9,800 per year (billed annually), based on team size.
- Essentials: $22,500 per year (billed annually).
Who are the founders of Laudable
AF
Angela Ferrante
Founder
Market Focus
Laudable primarily focuses on the marketing and customer experience industry, utilizing AI to generate social proof through customer stories, testimonials, and case studies.
Competitors Overview
Laudable operates in the market of AI-driven customer story generation, focusing on extracting testimonials and case studies from call recordings. Its main competitors include:
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Advocately: This platform helps B2B SaaS companies generate customer testimonials and case studies through a customer advisory program. Advocately emphasizes user engagement and provides tools for managing customer feedback effectively. Its advantage lies in its structured approach to gathering customer insights, which can enhance the quality of testimonials.
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HOMI: While specific details about HOMI's offerings were not found, it is known to operate in the customer story generation space, likely focusing on similar functionalities as Laudable. The notable differences and advantages of HOMI compared to Laudable remain unclear without further information.
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TechValidate: This tool, part of SurveyMonkey, streamlines the process of gathering and verifying customer testimonials and case studies. It is designed for simplicity and efficiency, making it easy for businesses to capture customer feedback. TechValidate's advantage is its integration with SurveyMonkey, allowing for a broader reach in collecting customer insights.
Overall, Laudable's unique selling proposition is its AI-driven approach to finding customer advocates from call recordings, which may provide a more personalized and context-rich extraction of testimonials compared to its competitors.
Investors
- Allen Gannett
- Greycroft
- Y Combinator
- Craft Ventures
- Angela Santurbano
- Atlanta Tech Village
- Atlanta Ventures
- Chad Byers
- Tom Monahan
- Max Greenwald
- David Cummings
- Peter
Business Model
Subscription-based revenue model with pricing tied to call volume and team size.
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