Hilos Analysis
What is Hilos?
Hilos provides WhatsApp software for capturing leads, automating follow-ups, and managing customer conversations. Its main products are Flows, Inbox, and CRM Workflows, which support lead profiling, qualification, and pipeline-triggered messaging. ActiveCampaign acquired Hilos in April 2025, and the company said the product would continue as a standalone offering before full platform incorporation.
Location
Mexico City, Mexico
Employees
1-10
Founded
2021
Revenue
$1-6.2M
Autonomy Level
Agent
Delivery Model
Hybrid
Funding Status
Pre-Seed
Industry Focus
Software & Developer Tools
Job Impact
SDR, AE, Sales Ops, CRM Admin
Modality
Chat
Sub-Category v3
Lead Routing
Vertical Focus
Horizontal
YC Batch
S21
Product Features & Capabilities
- Flujos, Inbox, Broadcasts, Integración Zapier, Integración HubSpot, Perfila y Califica Leads, Seguimientos de Ventas, automatización de conversaciones, mensajes masivos para WhatsApp, centralización de leads, creación de secuencias automatizadas, analítica en tiempo real, integración con CRM.
Pricing
- Starting at $199 USD/month.
Who are the founders of Hilos
FR
Florian Raetzer
Founder
AL
Alfonso Lizárraga
Founder
Market Focus
Hilos primarily focuses on the market of business communication and customer engagement, specifically through automation of conversations and integration of WhatsApp messaging for enhancing lead profiling and sales follow-ups.
Competitors Overview
Hilos operates in the market of automated conversation platforms, specifically focusing on WhatsApp messaging integration for businesses. Its main competitors include:
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SendPulse: This platform specializes in email marketing, utilizing data analytics to optimize delivery times and channels. It claims to increase newsletter open rates by an average of 50%, making it a strong player in the email marketing space.
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Wati: Targeted at small and medium-sized businesses, Wati provides a comprehensive WhatsApp API solution that includes chatbots and customer intelligence. It enhances sales, marketing, and support through WhatsApp, offering better engagement and ROI compared to traditional channels.
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treble.ai + HubSpot: This integration allows users to automate conversations directly from HubSpot, saving new data into HubSpot contacts. It is particularly beneficial for businesses looking to streamline customer interactions and data management.
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Callbell: This competitor offers multi-channel capabilities, integrating with platforms like Instagram, Facebook, and Telegram in addition to WhatsApp. Callbell features an internal CRM and sales funnels, providing a more comprehensive solution for customer service and sales processes compared to Hilos, which is limited to WhatsApp.
Notable differences include SendPulse's focus on email marketing, Wati's specialization in WhatsApp for SMBs, and Callbell's multi-platform integration, which enhances its appeal for businesses seeking broader customer engagement solutions.
Investors
- XRC Ventures
- Better Ventures
- Techstars
- Meliorate Partners
- Family Angel Management Fund
- Builders VC
- Eric Sprunk
- Greg Bui
- Grimley Capital
- In/Visible Ventures
Business Model
Subscription-based model with pricing starting at $199/month and free trial options.
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