Frigade Analysis: $3M Raised

• Free Plan: $0 for up to 250 MAUs per month, includes 3 Flows, 2 Team Members, and Email support.
• Growth Plan: $300 for up to 2,500 MAUs per month, includes everything in Free, plus Integrations, Webhooks, and Community Support.
• Scale Plan: $250 for organizations with high volume, security, control, or support needs, includes everything in Growth, plus Orchestration, No-Code Launches, and Private Slack Support.

Frigade primarily focuses on the product adoption and customer engagement industry, providing tools for building in-product customer journeys through embeddable UIs, flexible APIs, and admin dashboards.

Frigade's main competitors in the product adoption platform market include:

1. UserGuiding: An all-around no-code product adoption platform that offers features like onboarding checklists, interactive guides, and a knowledge base. It is particularly user-friendly for non-technical teams and is priced affordably.

2. Appcues: Focused on mid-market businesses, Appcues provides robust user onboarding and engagement tools, including in-app surveys and mobile adoption capabilities, making it a strong no-code solution.

3. WalkMe: Best suited for enterprise-level companies, WalkMe offers extensive onboarding and productivity tools with a focus on analytics, appealing to larger organizations with higher budgets.

4. Usetiful: A budget-friendly option that provides straightforward user onboarding experiences and includes a knowledge base feature to promote self-service.

5. Shepherd Pro: An open-source tool that offers high customization at a low cost, appealing to developers looking for simple onboarding flows with basic analytics.

6. Intercom: Known for its AI-first customer service capabilities, enhancing customer experience and support agent productivity.

7. Tidio: Provides multi-channel communication support, allowing users to engage with customers via live chat, messenger, or email.

8. Pendo: Focuses on accelerating software product adoption and offers features tailored for product management.

9. Chameleon: Allows users to create and publish onboarding experiences and product tours without needing engineering resources.

10. Userflow: Enables the creation of sophisticated onboarding experiences with conditional rules for personalized user journeys.

Notable differences include UserGuiding's focus on ease of use for product managers versus Frigade's developer-centric approach, and Frigade's pricing starting at $300/month, which is higher compared to some competitors.

• Y Combinator
• Craft Ventures
• La Famiglia VC
• Defy.vc
• Magic.fund
• Arash Ferdowsi
• 5 other unnamed investors

Subscription-based model with revenue from user engagement and product adoption services.