Forrester Analysis: $37M Raised

Drive strategic clarity for technology investments; Optimize customer experience through data-driven insights; Align organizational functions for faster execution; Implement adaptive strategic roadmaps for growth; Leverage generative AI for complex business challenges.

Sixty-one of the Fortune 100 trust Forrester; Forrester Decisions boasts a 259% ROI; The company conducts surveys with over 500,000 respondents annually.

Forrester Research predicts that by 2025, companies will shift their AI goals from bold generative AI experiments to focusing on achieving bottom-line gains. They anticipate that while there will be significant advancements in AI, setbacks are inevitable as organizations navigate the complexities of integrating AI into their operations. The emphasis will be on marrying data and AI strategies to ensure long-term success, with a strong focus on performance and value in technology investments.

Forrester Research has received notable recognitions in the AI field, including the introduction of the "Data & AI Impact Award" as part of its 2025 Global Technology Awards. This award aims to recognize organizations that have made significant advancements in AI and data capabilities. Additionally, Forrester's Technology Strategy Impact Award acknowledges technology teams that implement high-performance strategies, which can include AI initiatives.

Forrester Research's most recent acquisition is SiriusDecisions, a B2B research and advisory firm, which was acquired to enhance their service offerings. This acquisition aligns with Forrester's strategy to meet customer demand more rapidly and strengthen its portfolio of services.