Forrester Analysis: $37M Raised
What is Forrester?
Market research firm specializing in technology insights
Employees
1001-5000
Founded
1983
HQ Full Address
60 Acorn Park Drive, Cambridge, Massachusetts 02140, United States
Latest Funding Round Size
$36.8 million
Market Position
Challenger
Product Features & Capabilities
- Forrester Decisions offering actionable guidance for business initiatives
- Izola, a generative AI tool for data analysis
- Consulting services bridging strategy to execution
- Live events connecting industry leaders and analysts
- Research reports powered by extensive consumer and executive surveys.
How much Forrester raised
Funding Round - $36.8 million
RecentOther Considerations
Sixty-one of the Fortune 100 trust Forrester; Forrester Decisions boasts a 259% ROI; The company conducts surveys with over 500,000 respondents annually.
Future Outlook
Forrester Research predicts that by 2025, companies will shift their AI goals from bold generative AI experiments to focusing on achieving bottom-line gains. They anticipate that while there will be significant advancements in AI, setbacks are inevitable as organizations navigate the complexities of integrating AI into their operations. The emphasis will be on marrying data and AI strategies to ensure long-term success, with a strong focus on performance and value in technology investments.
Awards Recognition
Forrester Research has received notable recognitions in the AI field, including the introduction of the "Data & AI Impact Award" as part of its 2025 Global Technology Awards. This award aims to recognize organizations that have made significant advancements in AI and data capabilities. Additionally, Forrester's Technology Strategy Impact Award acknowledges technology teams that implement high-performance strategies, which can include AI initiatives.
Recent Acquisitions
Forrester Research's most recent acquisition is SiriusDecisions, a B2B research and advisory firm, which was acquired to enhance their service offerings. This acquisition aligns with Forrester's strategy to meet customer demand more rapidly and strengthen its portfolio of services.
