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Clay Alternatives

Clay Alternatives & Competitors

Sales Tech
Last updated: May 1, 2025

Executive Summary

This analyst report provides a comprehensive breakdown of the Clay Alternatives landscape. Our database tracks 25 active entities, offering a granular view of market dynamics in 2025.

Market Segmentation

Our analysis of the dataset reveals clear segmentation based on latest funding round:

  • Series Seed: $2.3M (November 1, 2024): 1 companies representing 4% of the market.
  • Seed: $6.1M led by Gradient (September 2025): 1 companies representing 4% of the market.
  • Seed: $5M led by General Catalyst (August 19, 2025): 1 companies representing 4% of the market.
  • Series A: $14.5M led by Nexus Venture Partners (August 19, 2025): 1 companies representing 4% of the market.
  • Series B: $85M led by Benchmark (September 3, 2025): 1 companies representing 4% of the market.

Strategic Outlook

The data indicates a maturing market where specialization is becoming the key differentiator. Stakeholders should focus on players that demonstrate both operational scale and niche expertise.

Methodology

Our data team employs a rigorous multi-step process to ensure the accuracy and relevance of this directory. We combine automated data ingestion from public filings, verified user submissions, and manual analyst review to maintain a high-signal database.

Data Collection Sources

  • Public Filings: SEC reports (10-K, 10-Q) and international registry equivalents.
  • Investor Disclosures: Verified funding announcements from venture capital firms and private equity groups.
  • Proprietary Crawlers: Our dedicated bots monitor corporate career pages, engineering blogs, and press releases for real-time updates on tech stacks and headcount growth.

Verification Process

Every entry in this list undergoes a quarterly "liveness check." We verify domain activity, leadership continuity, and product availability. Companies that cease operations or pivot out of the sector are flagged for removal or archival.

Download Table
Company
Latest Funding RoundCompany ValuationFounder RolesPositioning Against ClayOne-LinerHQ CountryEmployee CountFounding Year
Cost positioning
No-code data collection and enrichment platform
United States
1-10
2020
Series Seed: $2.3M (November 1, 2024)
sources:
1
2
3
USD 2,800,000
Cost positioning
Persana AI provides an intelligent sales copilot that analyzes CRM data and public sources to deliver insights on prospects and prioritize leads based on intent signals.
2023
CRM‑native enrichment
CRM enrichment tool with real-time data
Canada
11-50
2024
Seed: $6.1M led by Gradient (September 2025)
sources:
1
2
CRM‑native enrichment
AI agents for CRM data enrichment
United States
11-50
2013
USD 100,000
Conversational list building
AI-powered B2B research and data enrichment
Hong Kong
1-10
2024
Seed: $5M led by General Catalyst (August 19, 2025)
sources:
1
USD 5,000,000
Non‑GTM positioning
AI-powered spreadsheet automation for data collection
United States
1-10
2023
Non‑GTM positioning, API infrastructure
AI agents for comprehensive company intelligence
United States
1-10
2024
API infrastructure
AI-native data enrichment platform for applications
Germany
1-10
2025
Series A: $14.5M led by Nexus Venture Partners (August 19, 2025)
sources:
1
2
3
USD 7,464,428
API infrastructure, Open source positioning
Web crawling API for LLMs
United States
1-10
2022
EX
Series B: $85M led by Benchmark (September 3, 2025)
sources:
1
2
3
4
5
USD 700,000,000
API infrastructure
Exa provides business-grade web search and crawling services, enabling applications to access high-quality web data for AI integration and other uses.
7
2021
Series A: $100M co-led by Kleiner Perkins and Index Ventures (November 2025)
sources:
1
2
USD 740,000,000
API infrastructure
Enterprise deep research API for AI agents
United States
11-50
2023
Seed: $2M led by Flex Capital (February 2025)
sources:
1
2
3
USD 2,000,000
Email “waterfall” engines
Waterfall enrichment platform for B2B leads
United States
11-50
2024
Seed: Undisclosed amount led by India Quotient (July 19, 2024)
sources:
1
USD 1,960,000
Cost positioning
AI-driven outbound lead generation platform
India
1-10
2023
Data coverage positioning
AI research agents for data-driven GTM teams
Germany
1-10
2022
Data coverage positioning
AI-powered sales intelligence for Japanese corporate research
Japan
1-10
2020
Cost positioning
Spreadsheet tool for AI automations
Poland
1-10
2017
Open source positioning
Open-source lead enrichment orchestration tool
Conversational list building
AI-driven customer acquisition platform for B2B leads
United States
51-200
2022
USD 1,028,798
Conversational list building
AI-powered platform for lead generation
11-50
Conversational list building
AI-powered B2B lead matching engine with 160M+ contacts
Sweden
1-10
2024
Series A: $8.32M raised on April 4, 2025 (notable investors not specified)
sources:
1
2
USD 3,644,387
Conversational list building
Agentic AI for sales automation
United States
51-200
2024
Seed: $3M led by Seedcamp (November 18, 2024)
sources:
1
2
API infrastructure
AI search engine optimized for LLMs
United States
1-10
2024
Conversational list building
AI-driven prospecting and data enrichment tool
Estonia
11-50
2025
API infrastructure
Fast web crawler for AI applications
United States
11-50
2023
Cost positioning
AI agents for lead enrichment and outreach
Belgium
1-10
2023

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