Ziina Analysis: $850K Raised

• Ziina Non-User Fees:

  • Sending payments to business accounts:
    • Using UAE debit card: Free
    • Using UAE credit card: Free
    • Using international payment card: Free
  • Sending payments to personal accounts:
    • Using any payment card: 2.9% + 1 AED per transaction

• Ziina Personal Account Fees:

  • Sending payments to business accounts:
    • Using Ziina balance: Free
    • Using UAE credit card: Free
    • Using UAE debit card: Free
    • Using international payment card: Free
  • Sending payments to personal accounts:
    • Using Ziina balance: Free up to 5,000 AED per month; 2.9% + 1 AED after
    • Using UAE debit card: Free up to 5,000 AED per month; 2.9% + 1 AED after
    • Using UAE credit card: 2.9% + 1 AED per transaction
    • Using international payment card: 2.9% + 1 AED per transaction
    • Using Apple Pay: 2.9% + 1 AED per transaction
    • Using Google Pay: 2.9% + 1 AED per transaction
  • Receiving payments:
    • In-app: Free
    • Through ZiiLink: Free

• Ziina Business Account Fees:

  • Receiving payments:
    • Through QR code, NFC or ZiiLink: 2.6% + 1 AED per transaction
    • Via website (in AED): 2.9% + 1 AED per transaction
  • Refunds: Free (original transaction fees not reimbursed)
  • Sending payments:
    • Using Ziina balance: 2 AED
    • Using UAE credit card: Free up to 4,000 AED per month; 2.6% + 1 AED after
    • Using UAE debit card: Free up to 4,000 AED per month; 2.6% + 1 AED after
    • Using international payment card: Free up to 4,000 AED per month; 2.6% + 1 AED after

Gate 4 Building, DIFC - Floor 6, Gate District - Dubai, Dubai, Dubai, AE

Ziina Payment operates in a competitive fintech market, particularly in the peer-to-peer (P2P) payment sector in the UAE. Its main competitors include:

1. Lendo: A lending marketplace that offers digital pre-financing of outstanding invoices for small and medium-sized enterprises. Lendo focuses on providing immediate cash flow solutions, which is a different service compared to Ziina's money transfer focus.

2. Bizao: This company operates in the digital payments industry, facilitating various digital transactions. Bizao's advantage lies in its comprehensive payment solutions, which may appeal to businesses looking for integrated payment processing.

3. TransferGo: Specializes in digital money transfers and international remittance services. TransferGo's focus on cross-border transactions provides it with a unique advantage for users needing to send money internationally, which is not Ziina's primary service.

4. Paymob: A competitor that offers payment solutions for businesses, including online payment processing. Paymob's strength is in its extensive merchant services, which may attract businesses looking for robust payment infrastructure.

5. Tabby: Focuses on buy now, pay later services, which is a different financial service compared to Ziina's direct money transfer capabilities.

6. Mamo: Generates significant revenue and offers a range of financial services, including P2P payments, which directly competes with Ziina.

7. NOW Money: Provides financial services to low-income workers, focusing on remittances and financial inclusion, which may appeal to a different demographic compared to Ziina's broader target market.

Ziina's notable advantages include being the first P2P payment app in the UAE, offering a user-friendly experience by allowing payments via phone numbers without the need for IBAN or swift codes, and providing bank-grade security and end-to-end encryption.

Transaction fees from payments and subscription services for businesses drive revenue.

Ziina Payment primarily focuses on the fintech industry, specifically providing a platform for digital payments and money transfers in the UAE.