Yardstik Analysis: $12M Raised

Background screening platform with measurable savings

Reduce screening time for staffing agencies; Improve onboarding processes for gig economy platforms; Enhance compliance monitoring for healthcare organizations; Streamline background checks for transportation and logistics companies; Facilitate identity verification for business process outsourcing; Support childcare facilities in vetting employees; Optimize hiring processes in hospitality sectors

Serves clients like Tend and Bellhop; Achieved 12% average cost savings and 10% fewer screenings; Recognized for exceptional customer support; Offers integrations with various ATS platforms

Yardstik employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led growth.

Upon analyzing Yardstik's website, several key aspects of their GTM strategy emerged. The homepage prominently features a "Demo" button, indicating a focus on showcasing the product's capabilities to potential users. This suggests an initial engagement through a self-service model, typical of PLG strategies. However, the presence of customer testimonials and case studies highlights a commitment to building trust and credibility, which aligns with a sales-led approach.

The pricing structure is not explicitly detailed on the website, which may imply that potential customers need to contact sales for more information. This aspect leans towards a sales-led strategy, particularly if the pricing is tailored for enterprise clients rather than small teams. The testimonials reflect structured sales cycles, indicating that Yardstik likely engages in high-touch relationships with clients, especially in the HR compliance sector.

Additionally, the website offers educational resources, including case studies and a blog, which support self-service learning and indicate a PLG element. This investment in educational content suggests that Yardstik aims to empower users to understand and utilize their platform effectively.

Overall, Yardstik's approach reflects a balance between facilitating rapid user adoption through self-service options and nurturing high-touch relationships for larger contracts, characteristic of a hybrid GTM strategy.

The pricing information on Yardstik's homepage is not explicitly detailed. While the site emphasizes "meaningful savings" and mentions an average of "12% cost savings" and "10% fewer screenings," it does not provide specific pricing structures or indicate the presence of free tiers. The focus appears to be on transparency and efficiency rather than on clear pricing options. For detailed pricing inquiries, users are encouraged to contact sales directly.

Yardstik's reported clients include notable companies such as Bellhop, HUNGRY, Dispatch, and Tend. Each of these clients has experienced significant improvements in their background screening processes through Yardstik's platform. For instance, Bellhop achieved a 15% reduction in time spent reviewing screens and a 20% cost saving, with results returned in less than one day. HUNGRY realized a 50% savings on background screening and was fully onboarded in just one day, enhancing their internal operations. Dispatch eliminated screening costs and improved onboarding times, while Tend benefited from faster screening and onboarding, praising Yardstik's exceptional customer support. These case studies illustrate Yardstik's effectiveness in streamlining screening processes and reducing operational costs for its clients.