Roam Analysis: $12M Raised

Roam employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.

Upon analyzing Roam's website, it is evident that they prioritize a streamlined user experience for homebuyers and sellers, particularly through their focus on assumable mortgages. The homepage prominently features a straightforward process for engaging with their services, emphasizing the benefits of assumable mortgages. There is no direct option for a free trial or demo, but the site encourages users to start the process with minimal friction, indicating a self-service approach.

The pricing model is transparent, with a clear 1% fee of the purchase price for buyers, which suggests that small teams or individual buyers can adopt the service independently without needing to engage in lengthy sales cycles. This aligns with a product-led growth strategy, as it allows users to understand costs upfront and proceed without significant barriers.

Customer testimonials on the site reflect positive experiences, highlighting affordability and support, which suggests a focus on user satisfaction and potential viral adoption. However, the presence of structured information for sellers and agents indicates a sales-led component, as it caters to a more traditional sales cycle involving real estate professionals.

Additionally, Roam provides educational resources, including FAQs and a blog, which help potential customers understand the value of assumable mortgages. This investment in self-service learning materials further supports the notion of a product-led approach, while the structured support for sellers and agents leans towards a sales-led strategy.

Overall, Roam's GTM strategy appears to be a hybrid model that optimizes for both rapid user adoption through self-service options and high-touch relationships with real estate professionals for larger transactions.