Roam Analysis: $12M Raised

Buy homes with existing low-rate mortgages; Sell homes with assumable loans; Assist buyers in qualifying for low-rate mortgages; Provide consultation for mortgage assumption; Help agents connect with qualified buyers

Serves multiple states including Arizona, California, and Texas; Offers a 95% offer acceptance rate with Proof of Assumption Eligibility letter; No cost for sellers or agents in the transaction

Roam employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.

Upon analyzing Roam's website, it is evident that they prioritize a streamlined user experience for homebuyers and sellers, particularly through their focus on assumable mortgages. The homepage prominently features a straightforward process for engaging with their services, emphasizing the benefits of assumable mortgages. There is no direct option for a free trial or demo, but the site encourages users to start the process with minimal friction, indicating a self-service approach.

The pricing model is transparent, with a clear 1% fee of the purchase price for buyers, which suggests that small teams or individual buyers can adopt the service independently without needing to engage in lengthy sales cycles. This aligns with a product-led growth strategy, as it allows users to understand costs upfront and proceed without significant barriers.

Customer testimonials on the site reflect positive experiences, highlighting affordability and support, which suggests a focus on user satisfaction and potential viral adoption. However, the presence of structured information for sellers and agents indicates a sales-led component, as it caters to a more traditional sales cycle involving real estate professionals.

Additionally, Roam provides educational resources, including FAQs and a blog, which help potential customers understand the value of assumable mortgages. This investment in self-service learning materials further supports the notion of a product-led approach, while the structured support for sellers and agents leans towards a sales-led strategy.

Overall, Roam's GTM strategy appears to be a hybrid model that optimizes for both rapid user adoption through self-service options and high-touch relationships with real estate professionals for larger transactions.

The pricing information on Roam's homepage indicates that the company charges a one-time fee of 1% of the purchase price from the buyer, which is included in the closing costs. This fee is designed to simplify the process for buyers. Notably, there are no costs for sellers or agents to list homes with assumable mortgages, emphasizing transparency in pricing. The homepage clearly states that "there’s no cost for sellers or agents," indicating a transparent pricing structure without hidden fees. There are no free tiers mentioned for buyers, as the fee is a standard part of the transaction.