Upwind Security Analysis: $100M Raised

1. RSA Conference 2024 - **Date**: May 7-9, 2024 - **Location**: San Francisco, CA - **Booth**: #2437 - **Details**: Attendees were invited to visit their booth to learn more about their offerings.
2. AWS re:Invent 2024 - **Date**: December 6, 2024 - **Details**: Upwind announced a $100 million Series A funding and showcased their next-generation cloud security platform. They featured a surf-themed booth and highlighted new features like Upwind Shift Left, which helps identify vulnerabilities during build time. CPO Joshua Burgin gave a talk on shift-right security.
3. Gartner Security & Risk Management Summit 2024 - **Date**: June 3-5, 2024 - **Location**: Maryland - **Booth**: #527 - **Details**: Attendees could register to meet with Upwind representatives at their booth.
4. AWS re:Inforce 2024 - **Date**: June 10-12, 2024 - **Location**: Philadelphia, PA - **Booth**: #1111 - **Details**: Upwind invited attendees to visit their booth for more information about their cloud security solutions.
5. CXO Dinner in New York - **Date**: January 23, 2024 - **Time**: 6:00 PM to 8:30 PM - **Details**: The event featured discussions on CNAPP and the top 5 cloud security challenges for 2024, led by Cyberstarts General Partner Emily Heath and Upwind CEO Amiram Shachar.
6. Miami CXO Dinner - **Date**: Specific date not provided - **Details**:

Upwind Security employs a hybrid go-to-market (GTM) strategy that incorporates elements of both sales-led and product-led growth. Upon visiting their website, it is evident that the initial user encounter is facilitated through a prominent demo request option, which suggests a focus on engaging potential customers through direct interaction rather than self-service signups. This aligns with a sales-led approach, as it indicates a preference for guiding prospects through the sales process with personalized demonstrations.

The absence of publicly displayed pricing information further supports the notion that Upwind is targeting enterprise clients, where pricing discussions typically occur through direct sales engagement rather than being transparent on the website. This approach is reinforced by the presence of customer testimonials that highlight structured enterprise sales cycles, indicating that Upwind's strategy involves securing executive buy-in and fostering high-touch relationships with larger organizations.

Additionally, Upwind Security invests in educational resources, such as UpwindTV and a glossary, which provide users with valuable insights into cloud security. This investment in self-service learning materials suggests a product-led growth component, as it empowers users to understand and utilize the product effectively.

In summary, Upwind Security's GTM strategy reflects a combination of sales-led and product-led growth. They have built their business to optimize for high-touch relationships with enterprise clients while also providing educational resources that facilitate user adoption and understanding of their cloud security solutions.

1. Frameworks and Libraries
   • - Kubernetes
   • eBPF
2. Infrastructure and DevOps Tools
   • - Docker
   • Kubernetes
   • Cloud platforms (AWS, GCP, Azure)
3. Data Technologies
   • - MySQL
4. Domain-Specific Tools
   • - OpenSearch
   • Grafana

1. Programming Languages - Positions such as Backend Developer and Backend Software Engineer typically require knowledge of programming languages like Python, Java, and Go.
2. Cloud Platforms - Roles like CloudOps Engineer and DevOps Engineer suggest familiarity with cloud platforms, particularly AWS and Azure.
3. Collaboration Tools - While not explicitly listed, roles in technical support and engineering likely involve collaboration tools such as Slack and Jira.
4. Security Tools - Security Researcher roles may involve tools for threat detection and vulnerability assessment, although specific tools were not mentioned.