twoplus Fertility Analysis
What is twoplus Fertility?
twoplus Fertility sells home fertility products for couples trying to conceive, led by its Applicator Extra self-assisted insemination kit. The company also offers fertility supplements, ovulation and pregnancy tests, lubricant, and fertility support content. Its stated mission is to help 1,000,000 couples build their families through accessible home fertility solutions.
Location
Singapore, Singapore
Employees
11-50
Founded
2019
Revenue
$1-10M
Business Model
Direct-to-consumer sales model with subscription and one-time purchase revenue streams.
Product Features & Capabilities
- Applicator Extra, 5-Month Fertility Plan, Meals for Fertility, Sperm Guide, Fertility Complete for Her, Fertility Complete for Him, Fertility Lubricant, CoQ10 Gummies, Ovulation Pro Read, Ovulation Test Kit, Sperm Count Test Kit, Pregnancy Test Kit
Pricing
- Applicator Extra: $70
- 5-Month Fertility Plan: $70
- Meals for Fertility: $70
- Fertility Complete for Her: $49.75
- Fertility Complete for Him: $49.75
- CoQ10 Gummies: $29.75
- Ovulation Pro Read: $19.00
- Ovulation Test Kit: $19.00
- Sperm Count Test Kit: $19.00
- Pregnancy Test Kit: $19.00
Who are the founders of twoplus Fertility
PR
Prusothman Raja
Co-founder, CEO
DB
Dr. Benjamin Tee
Co-founder
Market Focus
twoplus Fertility primarily focuses on the fertility aids market, specifically providing at-home products designed to assist couples in conceiving, such as insemination kits and fertility supplements.
Investors
- Y Combinator
- Monk's Hill Ventures
- Golden Gate Ventures
- Jack Wang
- Anthro Ventures
- SEEDS Capital
Competitors Overview
The main competitors of twoplus Fertility in the at-home fertility aid market include:
-
Mosie Baby: Founded in 2015 and based in Austin, Texas, Mosie Baby offers an FDA-cleared insemination kit designed for intravaginal insemination (IVI). Their kit includes two collection cups and two insemination syringes, priced at approximately $129. Mosie Baby targets individuals facing obstacles to insemination, emphasizing ease of use and accessibility.
-
Bea Fertility: Established in 2020 in London, Bea Fertility provides non-invasive intracervical insemination (ICI) solutions that can be performed at home. Their approach focuses on a more gentle method of insemination compared to traditional methods, which may appeal to couples looking for less invasive options.
-
Frida Fertility: Known for its at-home insemination kits, Frida Fertility offers products that are also available through major retailers like Amazon. Their kits are designed to support natural conception and are marketed towards couples seeking straightforward solutions.
Notable differences and advantages:
- Twoplus Fertility emphasizes innovative solutions like the Applicator Extra and Sperm Guide, which enhance comfort and effectiveness in sperm delivery. They also offer a holistic approach with their Meals for Fertility service, focusing on nutritional support during the conception journey, which may not be a primary focus for competitors.
- Mosie Baby and Bea Fertility provide specific methods of insemination (IVI and ICI, respectively), which may cater to different preferences among couples trying to conceive.
See something that needs updating? Suggest edits to this profile.