Kintsugi Analysis: $18M Raised
What is Kintsugi?
Product Features & Capabilities
- AI-powered sales tax calculation at the point of sale
- No-code integrations for billing, e-commerce, and HR systems
- Automated registration and collection of sales tax
- Built-in filing, remittance, and reconciliation features
- Nexus tracking and tax mapping across jurisdictions.
How much Kintsugi raised
Funding Round - $18.0M
RecentOther Considerations
Homepage Pricing
Gtm Strategy
Kintsugi employs a hybrid go-to-market (GTM) strategy that combines elements of product-led growth (PLG) and sales-led approaches.
Kintsugi's website prominently features a "free assessment" option, which lowers the barrier to entry for potential customers, indicating a PLG approach. The pricing page reveals a free tier with no credit card required, along with a Starter plan priced at $75 per filing and a customizable Premium plan. This structure suggests that Kintsugi is targeting both small teams and larger enterprises, allowing for independent adoption while also accommodating more complex needs.
However, the absence of extensive customer testimonials and educational resources indicates that while they encourage self-service, there is also a reliance on sales engagement for larger contracts. The website includes options to book a demo, which further supports the notion of a sales-led component. Overall, Kintsugi's strategy reflects a balance between facilitating rapid user adoption through self-service options and maintaining high-touch relationships for enterprise clients.
Reported Clients
- Plufl - Achieved a 38% reduction in compliance costs.
- Keto Brick - Reclaimed time while maintaining compliance.
- Superjoin - Expressed satisfaction with seamless onboarding and integration.
- Obvi - Reduced sales tax management time from 2 hours to just 2 minutes.
- Control Plane - Eliminated potential tax penalties and saved time through automation.
- Muzzi - Expanded its market while ensuring tax compliance.
- My Yard - Saved hours with Kintsugi Sheets.
- Whatashort - Achieved seamless sales tax compliance.
- Hutty Walla - Freed up 80% of sales tax compliance hours.
- SK Shop - Gained 20 extra hours per month and reduced penalty risks by 98%.
- Resonance - Reclaimed 15 hours monthly after automating sales tax.
- Pearl Shop - Spent 40% less time on compliance.
- Blossom Lux - Avoided $60,000 in sales tax penalties.
- Idea Shop - Transformed tax compliance with responsive support.
Tech Stack
- Programming Languages
- - **Python**
- **Node.js**
- Frameworks and Libraries
- - **n8n** for workflow orchestration
- **Sola** for Robotic Process Automation (RPA)
- **Airflow** and **Temporal** for automation tooling
- Infrastructure and DevOps
- - **AWS services** such as Lambda, S3, DynamoDB, and API Gateway
- Emphasis on **serverless architectures**
- Databases
- - **Postgres**
- **MySQL**
- Sales and Marketing Technologies
- - Familiarity with **SaaS, fintech, e-commerce**, and **tax/accounting technology sectors**
- Experience with **e-commerce platforms** like Shopify and Amazon
- Knowledge of financial systems such as **QuickBooks** and **NetSuite**
