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Construction financial management software for contractors
Create professional proposals and track their status; Automate bill payments and approvals; Capture receipts automatically for expense management; Generate real-time job cost reports; Manage project schedules and tasks; Track and send change orders; Accept online payments from clients
Serves hundreds of contractors across the U.S.; Offers a Core plan with no monthly cost; Provides free training and support; Integrates with multiple tools like QuickBooks and CompanyCam
Beam has reported two notable clients on their website:
The nature of the relationships involves leveraging Beam's construction management software to improve operational efficiency and profitability in their respective projects.
Beam employs a hybrid go-to-market (GTM) strategy that incorporates elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing Beam's website, several key aspects of their GTM strategy emerged. The homepage prominently features a "Start for Free" button, indicating a strong emphasis on self-service signup, which is characteristic of a product-led growth model. This allows potential users to access the product immediately without the need for a demo or sales interaction, reducing friction in the onboarding process. Additionally, there is a "Login" option, suggesting an existing user base that can access the product directly.
The pricing page reveals a transparent structure, with a Core plan that has no monthly cost, further supporting the PLG approach by allowing users to experience the product's value before committing financially. The presence of customer testimonials highlights successful use cases, indicating that Beam encourages viral adoption among users, which is another hallmark of PLG.
However, the website also includes educational resources such as live and on-demand training, which suggests a commitment to customer support and a sales-led approach. This dual focus indicates that while Beam optimizes for rapid user adoption and virality, they also recognize the importance of high-touch relationships and support for larger contract values.
Overall, Beam's strategy reflects a balanced approach, leveraging the strengths of both PLG and sales-led models to cater to their target market in the construction industry.
Beam offers a Core plan with no monthly cost, which includes a 30-day free trial after requesting a demo. This pricing structure is transparent, allowing potential users to explore the platform without any initial financial commitment. The availability of a free tier is clearly stated on their homepage, emphasizing that users can start using the service without a subscription fee.