Trela Analysis: $3M Raised
What is Trela?
Trela is an online marketplace offering a variety of food products, including fresh produce, dairy, meats, and snacks, focusing on quality and healthy options.
Employees
120
Founded
2020
Revenue
$15.6M
Product Features & Capabilities
- Hortifruti and eggs, cheeses and dairy, pantry basics, meats, fish and seafood, cold cuts and charcuterie, bakery and confectionery, practical meals, snacks, supplements, sweets and chocolates, ice creams and açaí, beverages, coffees and teas, beers and spirits, wines and sparkling wines, plant-base
Pricing
- Kiro gengibre lata 310ml: R$ 9,80 (discounted to R$ 8,82)
- Tofu orgânico natural 1kg: R$ 54,90 (discounted to R$ 52,16)
- Ovos brancos grandes Happy Eggs 10 unidades: R$ 12,19 (discounted to R$ 10,73)
- Pão energia das sementes congelado 380g: R$ 37,00 (discounted to R$ 31,45)
- Ovos caipiras org
How much Trela raised
Seed - $2,800,000
April 16, 2021Lead Investor: Not specified in the source.
Who are the founders of Trela
GN
Guilherme Nazareth de Souza
Founder, CEO
JJ
João Jönk
Founder
Competitors Overview
Trela operates in the competitive online food marketplace in Brazil, where it faces several notable competitors:
- iFood: The largest player in the Brazilian food delivery market, iFood holds a significant market share of approximately 88.5%. It offers a wide range of food options from various
Investors
- SoftBank
- Kaszek
- General Catalyst
- Y Combinator
- Ualá's CEO Piepaolo Barbieri
Market Focus
Trela primarily focuses on the food industry, specifically as an online marketplace offering a variety of food products, including fresh produce, dairy, meats, and specialty items.
Business Model
Marketplace connecting food producers to buyers, generating revenue through sales commissions.
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