Trax Analysis: $915M Raised
What is Trax?
Trax specializes in cloud-based retail management solutions that leverage AI for data-driven insights. Their unique approach combines real-time data collection with advanced image recognition technology, enabling retailers to optimize shopper experiences. This results in increased sales and improved operational efficiency across various retail environments.
Employees
501-1000
Founded
2010
Industry
SaaS, Data Analytics, AI/ML
Product Features & Capabilities
- Trax Image Recognition for real-time shelf monitoring
- Trax Data for actionable consumer insights
- Trax Execution for agile merchandising solutions
- Trax Engagement for enhanced customer interaction
- Cloud and on-device image recognition for flexible data collection.
Use Cases
Monitor in-store product availability in real-time; Analyze consumer behavior to drive sales; Optimize merchandising strategies based on data insights; Engage customers through targeted promotions; Streamline retail execution with agile workforce solutions.
How much Trax raised
Series E - $640 million
April 7, 2021Lead Investor: SoftBank Vision Fund 2, BlackRock
Venture Debt Funding - $50 million
November 14, 2023Lead Investor: Deutsche Bank
Series D - $125 million
July 3, 2018Lead Investor: Not specified
Series C - $100 million
July 23, 2019Lead Investor: Not specified
Other Considerations
Operates in over 80 countries; Recognized with multiple awards for AI innovation; Trusted by leading consumer packaged goods companies.
Financial Overview
$915MTotal Raised
Series E$640 million
April 7, 2021
Investors: SoftBank Vision Fund 2, BlackRock
Venture Debt Funding$50 million
November 14, 2023
Investors: Deutsche Bank
Series D$125 million
July 3, 2018
Investors: Not specified
Series C$100 million
July 23, 2019
Investors: Not specified
