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Trax Analysis: $915M Raised

What is Trax?

Trax specializes in cloud-based retail management solutions that leverage AI for data-driven insights. Their unique approach combines real-time data collection with advanced image recognition technology, enabling retailers to optimize shopper experiences. This results in increased sales and improved operational efficiency across various retail environments.

HQ Country
Boston, United States
Employees
501-1000
Founded
2010
Industry
SaaS, Data Analytics, AI/ML

Product Features & Capabilities

  • Trax Image Recognition for real-time shelf monitoring
  • Trax Data for actionable consumer insights
  • Trax Execution for agile merchandising solutions
  • Trax Engagement for enhanced customer interaction
  • Cloud and on-device image recognition for flexible data collection.

How much Trax raised

Series E - $640 million

April 7, 2021
Lead Investor: SoftBank Vision Fund 2, BlackRock

Venture Debt Funding - $50 million

November 14, 2023
Lead Investor: Deutsche Bank

Series D - $125 million

July 3, 2018
Lead Investor: Not specified

Series C - $100 million

July 23, 2019
Lead Investor: Not specified

Financial Overview

$915MTotal Raised
Series E$640 million
April 7, 2021
Investors: SoftBank Vision Fund 2, BlackRock
Venture Debt Funding$50 million
November 14, 2023
Investors: Deutsche Bank
Series D$125 million
July 3, 2018
Investors: Not specified
Series C$100 million
July 23, 2019
Investors: Not specified
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