Trackingplan Analysis: $125K Raised
What is Trackingplan?
Trackingplan offers automated observability and analytics QA solutions to identify and resolve errors in digital analytics, marketing pixels, and campaigns, ensuring data quality and reliability.
Employees
8
Founded
2021
Revenue
$5M
Business Model
Revenue-sharing models with agencies; subscription-based pricing for direct customers.
Product Features & Capabilities
- Automated observability, error detection, root cause analysis, traffic monitoring, specification validation, campaign monitoring, privacy risk identification, regression testing, real-time alerts, integration with various analytics and marketing tools.
Pricing
- Free Plan: $0/month for under 10k MAUs; includes:
- 24/7 automatic error detection
- Unlimited pages/screens monitored
- Actual tracking plan discovery
- Marketing pixels report
- Privacy report
- Support for web, iOS, Android, and backend events
- Pay as you grow:
- $79/mont
How much Trackingplan raised
1 - $125K
Spring 2021Lead Investor: Y Combinator, Nauta Capital, and 6 others.
Market Focus
Trackingplan primarily focuses on the digital analytics and marketing industry, providing solutions for observability and quality assurance in analytics data, marketing campaigns, and attribution pixels.
Investors
- Y Combinator
- Nauta Capital
- Ascend Venture Capital (Seattle)
- KFund
- No Label Ventures
- 3 other investors (names not specified)
Competitors Overview
Trackingplan's main competitors in the automated observability and analytics QA solutions market include:
- mParticle: A customer data platform that focuses on data infrastructure and customer data management. It provides tools for integrating and managing customer data across various platform
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