Traackr Analysis: $23M Raised
What is Traackr?
Traackr is an influencer marketing software designed to manage complex marketing programs. Its unique approach combines a vast global influencer dataset with market benchmarking and expert insights. This enables brands to make informed decisions and optimize their influencer marketing strategies effectively.
HQ Country
San Francisco, United States
Employees
51-200
Founded
2008
Industry
MarTech, SaaS
Product Features & Capabilities
- Influencer discovery and analytics
- Campaign management tools
- Relationship management features
- Content collaboration capabilities
- ROI measurement and benchmarking tools
How much Traackr raised
Series B - $9 million
May 2, 2018Lead Investor: Workhorse Capital, You & Mr Jones, existing investors
Series A - $6.27 million
December 22, 2017Lead Investor: Not specified
Series A - $2.1 million
April 27, 2017Lead Investor: Not specified
Venture Round - $1.5 million
October 2012Lead Investor: Not specified
Venture Round - $261,000
November 2014Lead Investor: Not specified
Debt Financing - $4 million
January 8, 2020Lead Investor: SaaS Capital
Financial Overview
$23MTotal Raised
Series B$9 million
May 2, 2018
Investors: Workhorse Capital, You & Mr Jones, existing investors
Series A$6.27 million
December 22, 2017
Investors: Not specified
Series A$2.1 million
April 27, 2017
Investors: Not specified
Venture Round$1.5 million
October 2012
Investors: Not specified
Venture Round$261,000
November 2014
Investors: Not specified
Debt Financing$4 million
January 8, 2020
Investors: SaaS Capital
