Traackr Analysis: $23M Raised
What is Traackr?
Traackr is an influencer marketing software designed to manage complex marketing programs. Its unique approach combines a vast global influencer dataset with market benchmarking and expert insights. This enables brands to make informed decisions and optimize their influencer marketing strategies effectively.
Employees
51-200
Founded
2008
Industry
MarTech, SaaS
Product Features & Capabilities
- Influencer discovery and analytics
- Campaign management tools
- Relationship management features
- Content collaboration capabilities
- ROI measurement and benchmarking tools
Use Cases
Find and analyze influencers for campaigns; Manage influencer relationships and collaborations; Track and measure influencer content performance; Optimize influencer marketing budgets; Ensure compliance and governance in campaigns
How much Traackr raised
Series B - $9 million
May 2, 2018Lead Investor: Workhorse Capital, You & Mr Jones, existing investors
Series A - $6.27 million
December 22, 2017Lead Investor: Not specified
Series A - $2.1 million
April 27, 2017Lead Investor: Not specified
Venture Round - $1.5 million
October 2012Lead Investor: Not specified
Venture Round - $261,000
November 2014Lead Investor: Not specified
Debt Financing - $4 million
January 8, 2020Lead Investor: SaaS Capital
Other Considerations
Serves top global advertisers and emerging brands; Offers unique market benchmarking capabilities; Provides a large global influencer data set
Financial Overview
$23MTotal Raised
Series B$9 million
May 2, 2018
Investors: Workhorse Capital, You & Mr Jones, existing investors
Series A$6.27 million
December 22, 2017
Investors: Not specified
Series A$2.1 million
April 27, 2017
Investors: Not specified
Venture Round$1.5 million
October 2012
Investors: Not specified
Venture Round$261,000
November 2014
Investors: Not specified
Debt Financing$4 million
January 8, 2020
Investors: SaaS Capital
