The Parade Company Analysis
What is The Parade Company?
The Parade Company produces and manages large-scale public events, including parades and fireworks, while providing event planning and prop production services.
Product Features & Capabilities
- America's Thanksgiving Parade, Ford Fireworks, Strategic Staffing Solutions Turkey Trot, event planning services, prop production services, parade studio tours, grandstand ticket sales, community engagement initiatives.
Pricing
- Grandstand Tickets: Pricing information not specified on the page.
- Turkey Trot Registration: Pricing information not specified on the page.
- Merchandise:
- 2019 Parade Pin: $8.00
- 2020 Parade Pin: $9.00
- 2021 Parade Pin: $9.00
- 2022 Parade Pin: $9.00
- Shirt Adult: 1/4
Who are the founders of The Parade Company
TM
Tony Michaels
President & CEO
Business Model
Business model relies on corporate sponsorships, foundations, and individual donations for revenue.
Market Focus
The Parade Company primarily focuses on the event management industry, specifically in producing and managing large-scale public events such as parades and fireworks displays, along with offering event planning and prop production services.
Competitors Overview
The main competitors of The Parade Company in the event management market, particularly in the Detroit area, include:
- Marx Layne & Company: A public relations firm that also offers event management services. Their advantage lies in their strong media relations and personalized service, which
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