The Brief Analysis
What is The Brief?
AI-powered ad generation platform for marketers
Selfserve Signup
Yes
Product Features & Capabilities
- Discover Agent for ad research
- Create Agent for asset generation
- Launch Agent for ad deployment
- Optimize Agent for performance analysis
- Ad Studio for creative design
Other Considerations
Trusted by thousands of leading brands; Achieves 80% faster campaign launches; 40% lower costs per asset; 50% fewer errors and revisions; 2X creative output
Homepage Pricing
The Brief offers a transparent pricing structure that includes a free tier for users to get started. While specific pricing details are not listed on the homepage, it highlights benefits such as "80% faster campaign launches" and "40% lower costs per asset," indicating a focus on cost efficiency. Users can begin using the platform for free, which allows them to explore its features before committing to a paid plan.
Gtm Strategy
The Brief employs a product-led growth (PLG) strategy, as evidenced by their website's design and offerings.
Reported Clients
- British Council - They partnered with The Brief to optimize over 1,000 assets through design automation, achieving a 70% cost reduction and a 50% faster turnaround. The British Council localized content in seven languages and delivered all assets ahead of schedule, significantly reducing the time, resources, and money dedicated to localization.
- VivoLife
- AstraZeneca - AstraZeneca UK collaborated with The Brief to streamline their ad production process, reducing timelines from 30 days to just one day. The Brief provided brand kits, templates, and permissions that empowered AstraZeneca's teams to adapt assets quickly while maintaining brand consistency, allowing designers to focus on high-value projects.
