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Multi-cloud FinOps platform for cloud cost management
Standardize reporting using FOCUS-compliant billing data; Detect anomalies with ML-powered alerting; Rightsize resources across cloud services; Manage commitments to maximize discount coverage; Build tailored reports and dashboards
Named a leader in ISG Provider Lens for Multicloud FinOps Platforms; Recognized in GigaOm Radar Report for Cloud FinOps 2025; Partnerships with major cloud providers; Supports large enterprises and MSPs
Ternary's reported clients include notable organizations such as the Linux Foundation, SHI, Decisions, BetterCloud, Rackspace, iOCO UK, Quilyx, and Aztek. The nature of the relationships and projects undertaken with these clients varies:
These relationships highlight Ternary's role in enhancing cloud cost efficiency and transparency for its clients.
Ternary offers a simple, fixed-fee subscription model based on the user's cloud spend tier, ensuring no surprise overages or additional charges for professional services. However, there are no free tiers mentioned on their homepage, indicating that pricing is not entirely transparent as it does not provide specific tier details publicly.
Ternary employs a hybrid go-to-market (GTM) strategy that incorporates elements of both product-led growth (PLG) and sales-led growth.
Upon analyzing Ternary's website, several key aspects of their GTM strategy emerged. The homepage prominently features options for users to "Book a demo," indicating a willingness to engage with potential customers through a sales-led approach. However, there is also a clear emphasis on self-service access, as evidenced by the presence of a "Download the Ultimate FinOps Buyers Guide" and a resource center that encourages users to learn independently.
The pricing page reveals a fixed-fee model based on cloud spend tiers, which is transparent and publicly displayed, suggesting that small teams can adopt the product without needing to contact sales. This aligns with PLG principles, as it allows users to experience value before committing to a purchase.
Customer testimonials highlight significant ROI and time savings, indicating that the platform is effective in managing cloud costs, which supports a narrative of viral adoption within organizations. Additionally, the educational resources available, such as white papers and a blog, suggest a strong investment in self-service learning, characteristic of PLG strategies.
Overall, Ternary's approach reflects a balance between facilitating rapid user adoption through self-service options and maintaining high-touch relationships through demo requests and customer engagement, indicative of a hybrid GTM strategy.
Ternary's technology stack includes the following components:
These tools are used to build, market, and sell Ternary's products, which focus on cloud cost transparency and efficiency.