How much funding has Ternary raised?

Ternary has raised $12.0M across 1 funding rounds.

Ternary Analysis: $12M Raised

What is Ternary?

Ternary is a FinOps Certified Platform that helps Finance, Engineering, and FinOps teams establish cloud cost transparency and improve cloud cost efficiency. The platform supports AWS, Azure, Google Cloud, and other leading cloud providers, managing over $7.5 billion in cloud spend. Ternary provides real-time cost visibility, granular cost allocation, and actionable insights.

Employees

11-50

Founded

2020

Industry

FinTech, SaaS, Cloud Infrastructure

Valuation

$6.5M

Latest Funding Amount

$12,000,000

Latest Funding Round Size

$12.0M

Selfserve Signup

Yes

Product Features & Capabilities

Anomaly detection
Cost allocation
Cloud cost optimization
Forecasting
Reporting engine

How much Ternary raised

Funding Round - $12.0M

Recent

Other Considerations

Named a leader in ISG Provider Lens for Multicloud FinOps Platforms; Recognized in GigaOm Radar Report for Cloud FinOps 2025; Partnerships with major cloud providers; Supports large enterprises and MSPs

Reported Clients

Ternary's reported clients include notable organizations such as the Linux Foundation, SHI, Decisions, BetterCloud, Rackspace, iOCO UK, Quilyx, and Aztek. The nature of the relationships and projects undertaken with these clients varies:

Linux Foundation: Ternary provided FinOps support as an extension of their team, eliminating the need for a full-time team.
SHI: Collaborated to deliver tailored FinOps solutions, ensuring comprehensive cost visibility and control for clients.
Decisions: Used Ternary for a unified source of truth across multiple cloud platforms, significantly reducing analysis time.
BetterCloud: Achieved a reduction in cloud infrastructure costs from 17% to 8% of non-GAAP revenue through Ternary's services.
Rackspace: Recognized Ternary as a leading cost management platform for Google Cloud.
iOCO UK: Benefited from Ternary’s multi-currency support, enhancing cloud cost management for global clients.
Quilyx: Praised Ternary for its responsiveness and feature enhancements.
Aztek: Worked together to provide exceptional multi-cloud support and FinOps expertise.

Homepage Pricing

Ternary offers a simple, fixed-fee subscription model based on the user's cloud spend tier, ensuring no surprise overages or additional charges for professional services. However, there are no free tiers mentioned on their homepage, indicating that pricing is not entirely transparent as it does not provide specific tier details publicly.

Gtm Strategy

Ternary employs a hybrid go-to-market (GTM) strategy that incorporates elements of both product-led growth (PLG) and sales-led growth.

Upon analyzing Ternary's website, several key aspects of their GTM strategy emerged. The homepage prominently features options for users to "Book a demo," indicating a willingness to engage with potential customers through a sales-led approach. However, there is also a clear emphasis on self-service access, as evidenced by the presence of a "Download the Ultimate FinOps Buyers Guide" and a resource center that encourages users to learn independently.

The pricing page reveals a fixed-fee model based on cloud spend tiers, which is transparent and publicly displayed, suggesting that small teams can adopt the product without needing to contact sales. This aligns with PLG principles, as it allows users to experience value before committing to a purchase.

Customer testimonials highlight significant ROI and time savings, indicating that the platform is effective in managing cloud costs, which supports a narrative of viral adoption within organizations. Additionally, the educational resources available, such as white papers and a blog, suggest a strong investment in self-service learning, characteristic of PLG strategies.

Overall, Ternary's approach reflects a balance between facilitating rapid user adoption through self-service options and maintaining high-touch relationships through demo requests and customer engagement, indicative of a hybrid GTM strategy.