Tappity Analysis: $1M Raised
What is Tappity?
Tappity Science provides open-and-go science courses for homeschoolers and families teaching K-5 science at home. The company says its library includes 500 plus hours of curriculum, 100 plus science topics, guided lessons, hands-on activities, and weekly schedules children can follow independently. It positions itself as the largest interactive educational content library for kids and says over 1 million families have chosen its science program.
Location
Palo Alto, California, United States
Employees
1-10
Founded
2018
Revenue
$1.2M
Business Model
Freemium model with subscription for additional content and educational resources.
Product Features & Capabilities
- Science App, STEM School, Live Classes, Interactive Stories, Printables, Educational Products, On-demand Lessons, Weekly Content Updates, Fun Games, Science Workbook.
Pricing
- Monthly Membership: $9.99/month
- Quarterly Membership: $24.99/3 months
- Yearly Membership: $99.99/year
- On-Demand Membership: Pricing varies based on selected plan
- Live Class Membership: Pricing varies based on selected plan
- Limited time offer: 10% off subscription
How much Tappity raised
Seed - $1.3 million
December 28, 2020Lead Investor: Y Combinator, Keith Schacht (founder of Mystery Science), Björn Jeffery (founder of Toca Boca), and others.
Market Focus
Tappity primarily focuses on the education market, specifically in the area of STEM (Science, Technology, Engineering, and Mathematics) learning for children through interactive apps and educational resources.
Investors
- Y Combinator
- AltaIR Capital
- Keith Schacht (founder of Mystery Science)
- Björn Jeffery (founder of Toca Boca)
- Andreas Ehn
- 18.Ventures
- 6 other unnamed investors
Competitors Overview
Tappity's main competitors in the STEM educational app market include:
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BrainPop: This app offers animated educational videos and quizzes across various subjects, including science. It is known for its engaging content and comprehensive curriculum support, making it suitable for a wide age range.
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Scratch Jr: Aimed at younger children, Scratch Jr introduces coding concepts through interactive storytelling and games. Its focus on creativity and problem-solving sets it apart from Tappity's more science-focused approach.
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Thinkrolls 2: This app combines logic puzzles with physics concepts, allowing children to learn through play. Its unique gameplay mechanics provide a different learning experience compared to Tappity's interactive science lessons.
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The Robot Factory by Tinybop: This app allows children to design and build their own robots, fostering creativity and engineering skills. Its hands-on approach to learning contrasts with Tappity's structured educational content.
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Smart Tales: This app offers interactive stories that teach STEM concepts through narrative. Its storytelling approach provides a different method of engagement compared to Tappity's focus on direct science education.
Notable differences include the variety of subjects covered, the age range targeted, and the methods of engagement (e.g., storytelling vs. direct education). Tappity's advantage lies in its specific focus on science education for children aged 4-10, providing a tailored learning experience in that domain.
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