Tabs Analysis: $55M Raised

Tabs employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.

Upon analyzing the Tabs website, it is evident that they prioritize user access to their products through a "Get a demo" option, indicating a willingness to engage potential customers directly. However, there is no clear pricing information available, which suggests that they may be targeting larger enterprises that typically require a more personalized sales approach. The presence of customer testimonials highlights the positive impact of their solutions, which aligns with a sales-led strategy that emphasizes customer success stories. Additionally, the availability of educational resources such as webinars and blogs indicates a commitment to self-service learning, a hallmark of PLG. This combination suggests that Tabs is optimizing for both rapid user adoption through educational content and high-touch relationships for larger contracts.

1. Statsig
2. Cortex - They automated their billing processes and achieved a 50% reduction in overdue invoices, highlighting the effectiveness of Tabs in streamlining financial operations. [Read case study](https://tabs.inc/customers/cortex).
3. Luxury Presence

1. Launch - $1,500/month, which includes contract ingestion, billing & collections, revenue recognition, and reporting, along with CRM and tax integrations.
2. Growth - Custom pricing, includes the same features as Launch.
3. Scale - Custom pricing, includes all Growth features plus NetSuite integration.
4. Enterprise - Custom pricing, includes all Scale features plus NetSuite integration. There are no free tiers available, and the pricing is tailored to the specific needs of businesses, indicating a lack of transparency in the exact costs for the custom pricing tiers.