Subscript Analysis: $15M Raised
What is Subscript?
Product Features & Capabilities
- B2B SaaS billing for various monetization models
- Real-time analytics for key SaaS metrics
- Accounts receivable tools to automate collections
- Revenue recognition compliant with ASC 606 and IFRS 15
- Integrations with major financial tools like Quickbooks and Salesforce.
How much Subscript raised
Funding Round - $15.0M
RecentOther Considerations
Gtm Strategy
Subscript employs a hybrid go-to-market (GTM) strategy that incorporates elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing Subscript's website, several key aspects of their GTM strategy emerged. The homepage prominently features a "Get a demo" button, indicating a willingness to engage with potential customers through direct interaction, which is characteristic of a sales-led approach. However, there is also a clear emphasis on self-service options, as evidenced by the straightforward access to product information and the absence of significant friction in getting started.
The pricing page is transparent and publicly displayed, which is a hallmark of PLG strategies. Subscript avoids charging based on a percentage of annual recurring revenue (ARR), suggesting a focus on fairness and accessibility for small teams, which aligns with a product-led mindset.
Customer testimonials and case studies highlight satisfaction with the service, showcasing both individual user experiences and broader organizational benefits, indicating a mix of viral adoption and structured sales cycles.
Additionally, Subscript invests in educational resources such as a blog and video series, which support self-service learning and indicate a commitment to empowering users, further reinforcing their PLG elements.
Overall, Subscript's approach reflects a balanced strategy that optimizes for both rapid user adoption and high-touch relationships, catering to a diverse range of customer needs in the B2B SaaS billing space.
Reported Clients
- Graylog - Transitioned from Maxio to Subscript to manage a growing customer base and complex contracts, focusing on built-in revenue recognition.
- Zuub - Automated accruals, saving 20 hours per week and providing real-time visibility into their financial processes.
- Scanifly - Moved from a homegrown billing setup to Subscript, automating revenue recognition and scaling finance operations without increasing headcount.
- Doctorly - Sought a flexible billing platform to reduce manual work for their small finance team, integrating with Salesforce and DATEV.
- EliseAI - Enhanced billing speed and accuracy, managing between 4,000 to 15,000 invoices per month after partnering with Subscript.
