SponsorUnited Analysis: $40M Raised

Research brands and rights holders for partnership outreach; Identify sponsorship trends by sport, event, or category; Validate prospecting strategies with real-time deal data; Find specific sponsors supporting nonprofits in defined geographic areas; Access photos of current activations to support proposals

SponsorUnited focuses on sales by leveraging a comprehensive SaaS platform that provides actionable data and insights for brands and rights holders. Their strategies include establishing clear, measurable objectives, choosing the right partners, and leveraging multi-channel activation to maximize the impact of sponsorship efforts. They utilize real-time data analysis to inform marketing and partnership decisions, ensuring alignment with business goals. Additionally, they measure and evaluate sponsorship ROI through key performance indicators (KPIs) such as brand awareness, direct sales, digital engagement, and customer perception, continuously adjusting strategies based on these metrics.

Ranked on Inc. 5000 in 2022, 2023, and 2024; Tracks 2.2M+ deals and 403K+ brands; 98% of US major pro sports use the platform; Featured in industry reports including WNBA 2024-25 partnerships; Used by teams at Philadelphia 76ers, Drone Racing League, and Kentucky Derby Festival