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Automated project controls platform for construction
Manage project risks effectively; Improve project performance with continuous oversight; Control project outcomes through data analysis; Provide executive insights across project portfolios; Simplify complex analytics for proactive management
Serves major clients like DesCor Builders and Barton Malow; Recognized for providing leading indicators for project management; Offers integration with Procore for enhanced workflow
SmartPM employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing SmartPM's website, several key aspects of their GTM strategy emerged. The homepage prominently features a "Request a Demo" option, indicating a focus on engaging potential customers through personalized interactions rather than solely relying on self-service signups. This suggests a sales-led approach, as it encourages direct communication with sales representatives.
However, the presence of educational resources, such as eGuides and case studies, points towards a product-led growth strategy. These resources are designed to empower users with knowledge about project controls, indicating an investment in self-service learning materials. Additionally, customer testimonials highlight the effectiveness of the software, suggesting that existing users can derive value independently, which is a hallmark of PLG.
The pricing page is transparent, providing clear information about costs, which is conducive to both small teams and larger enterprises. This dual focus on accessibility for smaller teams and structured sales processes for larger clients reflects a hybrid model.
Overall, SmartPM's strategy appears to optimize for both rapid user adoption through educational resources and high-touch relationships through demo requests, catering to a diverse customer base in the commercial construction sector.
SmartPM offers tiered pricing with two main plans: Essentials at $10,000 annually for unlimited projects, and Controls at $24,000 annually for 5 control slots. The pricing is described as "smart, transparent," and includes a 60-day risk-free trial. Notably, both plans allow for unlimited users, and the Controls plan includes advanced features like complete project analytics and premium support. There are no free tiers mentioned.
SmartPM has reported several notable clients on their website, including:
These clients are primarily general contractors and construction firms that leverage SmartPM's automated project controls to improve project outcomes and analytics.
SmartPM has participated in several trade shows and conferences over the past year, including: