Garage Analysis: $14M Raised
What is Garage?
Garage is an online marketplace specializing in the buying and selling of emergency vehicles and equipment. Their unique approach includes nationwide shipping, virtual inspections, and a focus on customer support. This enables fire departments and municipalities to efficiently acquire necessary apparatus and equipment.
Employees
1-10
Founded
2023
Industry
Marketplace, Logistics, Government
Latest Funding Amount
$13,500,000
Latest Funding Round Size
$13.5M
Selfserve Signup
Yes
Product Features & Capabilities
- Auctions for emergency vehicles
- Appraisal services for equipment
- Nationwide shipping options
- Virtual inspections for buyers
- Financing and warranty options available.
How much Garage raised
Series A - $13.5M
RecentOther Considerations
Firefighter-owned company; Offers best-in-class warranty; Provides instant freight quotes for shipping.
Gtm Strategy
- Product Access - The website allows users to browse and purchase vehicles directly, indicating a self-service model. There are no immediate options for free trials or demos, but the ease of access to product listings suggests a low-friction entry point for users.
- Pricing Structure - Pricing is transparent, with various listings available at different price points, including auctions and direct sales.
- Customer Testimonials - The presence of testimonials from fire chiefs and deputy chiefs highlights trust and satisfaction, which is crucial for a sales-led strategy.
- Educational Resources - The FAQ section and guidance on buying and selling processes provide users with necessary information, supporting a self-service model. However, the detailed nature of these resources also indicates an investment in ensuring users are well-informed, which aligns with a sales-led approach.
Homepage Pricing
The pricing information on Garage's homepage indicates that listing equipment is free, allowing users to list their items in under 90 seconds. The site features various pricing structures for emergency vehicles, with specific examples such as a 1997 60' Ferrara Quint priced at $65,000 and a 2010 KME Heavy Rescue listed for $199,999. This suggests a transparent pricing model where users can see the prices of listed vehicles clearly.
Reported Clients
- Deputy Fire Chief Glenn Johnson - Auburn Fire Rescue Department, Massachusetts
- Fire Chief Michael LaChance - Burlington Fire Department, Vermont
- Assistant Fire Chief Christopher Brown - Colchester Fire Department, Vermont
- Fire Chief Britt Ewalt - Elba-Salem Fire Protection District, Illinois
