Shimmer Analysis: $2M Raised

• 30 min weekly coaching: $230/month
• 25% off first month
• HSA/FSA eligible

Shimmer primarily focuses on the mental health and wellness industry, specifically providing coaching services for adults with ADHD.

Subscription-based coaching services with revenue from monthly fees for personalized sessions.

• Worklife Ventures
• Seed to B Capital
• Koa Labs
• Aglaé Ventures
• Gaingels

Shimmer's main competitors in the ADHD coaching market include:

1. Trill Project: This platform offers a safe, anonymous social network for users to express themselves and engage with a supportive community. Its focus on anonymity and community engagement may appeal to users looking for a more social approach to mental health support.

2. Sharp Performance: This company develops a cognitive performance coaching platform aimed at enhancing cognitive abilities, which may attract users interested in improving their mental performance.

3. Kaden Health: Formerly known as Thrivee, Kaden Health provides digital behavioral health solutions, focusing on a broader range of mental health issues beyond ADHD.

4. TuSion: This platform offers brain training solutions based on neurofeedback in games, targeting cognitive improvement through interactive methods, which is a unique approach compared to Shimmer's coaching model.

5. SETTA: SETTA develops a mental health platform that helps users optimize their time, create new habits, and manage their mood through a calendar feature, providing a different set of tools compared to Shimmer's coaching focus.

6. ADHD Online: This competitor focuses on providing ADHD assessments and treatment options, contrasting with Shimmer's emphasis on coaching and personal commitment to managing ADHD.

These competitors highlight various approaches to mental health and coaching, with differences in focus areas such as community support, cognitive performance, and treatment options.