Shamba Pride Analysis
What is Shamba Pride?
Tech-powered DigiShop network connecting 70K+ farmers to agrodealers in Africa
Location
Nairobi, Kenya
Employees
11-50
Founded
2016
Product Features & Capabilities
- DigiShop market platform for agrodealers
- BNPL for farmers and agrodealers
- Digital extension via mobile app and USSD
- Soil testing service
- Inventory and financial management tools
- Logistics marketplace for trucking services
Use Cases
Farmers access soil testing via mobile phone; Agrodealers manage inventory and finances digitally; Farmers receive crop advisory through digital extension; Farmers and agrodealers use BNPL for short-term credit; Agrodealers connect directly to buyers via market linkage platform; Truck owners list transport services on logistics marketplace
Other Considerations
Serves 70,000+ active farmers and 4,500 agri-retailers; Raised $1.1M funding round; Partnered with Mercy Corps, World Bank, Ashoka; Recognized as a key player in African agritech ecosystem; Featured in Food Business Africa and Connecting Africa media outlets
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