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Host webinars directly on company websites; Capture registrations with advanced form features; Engage audiences with high-quality video and audio; Repurpose webinars into SEO-optimized content; Analyze audience behavior before, during, and after events
Trusted by fast-growing B2B companies; Achieved a 71% attendance rate for NMS Labs webinars; Increased pipeline capture by 77% for Salesloft; Generated 42x ROI for Mutiny; 85% of attendees watch live sessions
Sequel.io offers three main pricing plans: Growth, Business, and Enterprise. The Growth plan costs $833/month when billed annually and allows up to 500 attendees per session with unlimited sessions. The Business plan requires a demo for pricing and accommodates 1,000 to 5,000 attendees, including additional features like custom session duration and advanced analytics. The Enterprise plan also requires a demo and supports up to 2 million attendees, offering extensive customization and security features. There are no free tiers available, but the pricing is transparent with clear descriptions of what each plan includes.
Sequel.io has reported several notable clients on their website, including NMS Labs, Copy.ai, and Salesloft.
These relationships highlight Sequel.io's role in enhancing marketing strategies and event outcomes for B2B companies.
Sequel.io employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.
The analysis of Sequel.io's website reveals several key aspects of their GTM strategy. The homepage prominently features a "Get a demo" button, indicating a sales-led approach where potential customers are encouraged to engage with sales representatives rather than immediately signing up for a free trial. This suggests a focus on high-touch relationships, particularly appealing to B2B marketing teams and event coordinators in mid to large enterprises.
The pricing page is transparent, offering clear tiers (Growth, Business, and Enterprise) without any free tiers or freemium options. This structure indicates that while small teams can adopt the product, the pricing is also designed to scale with larger organizations, aligning with a sales-led strategy that often involves structured enterprise sales cycles.
Customer testimonials on the site highlight significant results, such as increased demo booking requests, which further supports the notion of a sales-led approach. However, the presence of educational resources, including masterclasses and comprehensive guides, indicates an investment in self-service learning, a hallmark of product-led growth. This dual focus suggests that Sequel.io is optimizing for both rapid user adoption through educational content and high-touch relationships through direct sales engagement.
Overall, Sequel.io's strategy reflects a balanced approach, leveraging the strengths of both PLG and sales-led models to cater to their target market effectively.