How much funding has Anchor raised?

Anchor has raised $20.0M across 1 funding rounds.

Anchor Analysis: $20M Raised

What is Anchor?

Anchor is an automated billing and collections solution that ensures timely payments by automating invoicing and reconciliation processes. The platform allows clients to sign proposals and provide payment information before services are rendered, facilitating seamless transactions. Anchor integrates with QuickBooks Online for real-time data synchronization.

Employees

11-50

Founded

2021

Industry

FinTech, SaaS

Valuation

$20.0M

Free Plan Availability

Yes

Latest Funding Amount

$20,000,000

Latest Funding Round Size

$20.0M

Selfserve Signup

Yes

Product Features & Capabilities

Automated proposals
Client agreements management
Automated billing
Client payment processing via ACH or credit card
Team management features
Business dashboard for financial monitoring
Activity log for transparency
QuickBooks Online integration
Client portal for managing agreements and payments
SMS and email reminders
Zapier integration for app connectivity
Accountant view for client collaboration.

How much Anchor raised

Funding Round - $20.0M

Recent

Other Considerations

No subscription fees; Charges $5 per payment received; Trusted by various professionals in finance and bookkeeping; Offers a free year for CalCPA members.

Reported Clients

Anchor has reported several notable clients on their website, including:

**Sharrin Fuller**, CEO of Glass Wallet Ventures, who appreciates Anchor's ease of use and customer support.
**Ron J. Baker**, a radio talk-show host, who collaborates with Anchor to support the subscription business model.
**Gaynor Meilke**, Chief Opportunity Officer at Charisma Ink, who highlights how Anchor simplifies the proposal process.
**Nancy D'Amato**, a bookkeeper, who reports a 90% reduction in billing time due to Anchor's automation.
**Avi Kaufman**, a software development agency owner, who notes that Anchor helped transition clients from physical checks to automated payments.

Homepage Pricing

Anchor's pricing structure is transparent and straightforward. There is no subscription fee, hidden costs, or limits on usage. Users are charged $5 for each payment received, which includes unlimited members, clients, proposals, agreements, and invoices. Additionally, there is an option to get started for free, allowing new users to explore the platform without initial costs.

Gtm Strategy

Anchor employs a product-led growth (PLG) strategy, as evidenced by their website's design and offerings. The homepage prominently features a "Get Started for Free" button, allowing users to sign up without needing to contact sales or schedule a demo, indicating a strong emphasis on self-service. The pricing model is transparent, charging only $5 per payment received, which suggests that small teams can adopt the product independently without significant upfront costs.

Customer testimonials on the site highlight the platform's effectiveness in streamlining billing processes, with users reporting substantial time savings, which aligns with a PLG approach that focuses on user experience and satisfaction. Additionally, the presence of educational resources, such as a blog and help center, supports self-service learning, further indicating a commitment to product-led growth.

Overall, Anchor's strategy reflects an optimization for rapid user adoption and virality, catering to accountants and bookkeepers who can benefit from an easy-to-use automated billing solution.

Find more companies like Anchor

US Series A startups

Financial Overview

$20MTotal Raised

Funding Round$20.0M

Recent

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