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Salesloft Analysis: $246M Raised

What is Salesloft?

Salesloft is a revenue orchestration platform that utilizes AI to enhance sales engagement, automate outreach, and improve lead management, making it particularly relevant for companies looking for AI-driven sales development representative (SDR) solutions.
Employees
501-1000
Founded
2011
Industry
SaaS, Salestech, AI/ML
Revenue
$750M
Autonomy Level
Fully autonomous
Market Verticalization
Horizontal
Sales Tech Capabilities
Prospecting, Enrichment, Personalization, Analytics
Target User Segment
SMB/Startup

Product Features & Capabilities

  • Cadence for building and nurturing sales pipelines, Rhythm for prioritizing actions, Conversations for insights about buyers and sellers, Deals for managing sales opportunities, Analytics for actionable insights, AI agents for enhanced productivity and streamlined workflows.
  • Prospecting, Enrichment, Personalization, Analytics

How much Salesloft raised

Pre-Seed - $18K

May 25, 2012
Lead Investor: Techstars

Seed - $250K

February 1, 2013
Lead Investor: Techstars

Seed - $800K

August 14, 2014

Series A - $10.15M

April 1, 2015
Lead Investor: Emergence Capital

Series B - $14.5M

January 23, 2017
Lead Investor: Emergence Capital

Series C - $50M

April 3, 2018
Lead Investor: Insight Partners

Series D - $70M

April 25, 2019
Lead Investor: Insight Partners

Series E - $100M

January 6, 2021
Lead Investor: Owl Rock Capital

Customer Success Story

Cisco and PandaDoc are notable customers of Salesloft, each achieving significant outcomes through the platform.
1. Cisco:
Segment/Industry: Technology
Outcomes/Benefits: Cisco faced challenges with their previous sales tool, including a lack of partnership, an unintuitive interface, and poor adoption rates. After implementing Salesloft, they reported improved user adoption and a focus on delivering meaningful content, leading to better sales outcomes. Cisco stated, "We saw an immediate impact."
2. PandaDoc:
Segment/Industry: Software (focused on streamlining sales workflows for SMBs)
Outcomes/Benefits: PandaDoc utilized Salesloft to automate processes and enhance lead management, resulting in a 30-40% increase in average contract value (ACV) without extending their time to close. They achieved a 37% connection rate and a 35% opportunity creation rate for their sales development representatives (SDRs). Denis Malkov, Revenue Operations Leader at PandaDoc, noted, "Efficiency and effectiveness have improved across the board."

Who are the founders of Salesloft

PN

Patrick Nichols

Interim Chief Executive Officer

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Financial Overview

$750MEstimated Revenue
$246MTotal Raised
Pre-Seed$18K
May 25, 2012
Investors: Techstars
Seed$250K
February 1, 2013
Investors: Techstars
Seed$800K
August 14, 2014
Series A$10.15M
April 1, 2015
Investors: Emergence Capital
Series B$14.5M
January 23, 2017
Investors: Emergence Capital
Series C$50M
April 3, 2018
Investors: Insight Partners
Series D$70M
April 25, 2019
Investors: Insight Partners
Series E$100M
January 6, 2021
Investors: Owl Rock Capital
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