Radiant Security Analysis: $15M Raised

Radiant Security employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.

Upon analyzing their website, it is evident that Radiant Security emphasizes user engagement through a demo booking option, which allows potential customers to experience the platform firsthand. This suggests a product-led approach, as it encourages users to interact with the product directly before making a purchasing decision. However, the absence of explicit pricing information indicates a sales-led component, as potential customers may need to engage with sales representatives for detailed pricing discussions.

The website features customer testimonials that highlight the platform's effectiveness, suggesting a focus on building trust and credibility, which is often associated with sales-led strategies. Additionally, the presence of educational resources such as a blog, webinars, and a SOC Academy indicates an investment in user education, further supporting a product-led growth model by empowering users to understand and utilize the platform effectively.

Overall, Radiant Security's strategy reflects a balance between facilitating rapid user adoption through self-service options and maintaining high-touch relationships for enterprise-level sales, indicating a well-rounded approach to market engagement.

1. RSA Conference 2024 - **Date**: April 23-27, 2024 - **Booth**: #ESE-47, located on the 2nd floor of Moscone South. - **Notable Engagements**: Opportunities to schedule meetings with executives and join the CISO Breakfast Club for networking. - **Source**: [Meet with Radiant at RSA 2024](https://radiantsecurity.ai/blog/meet-with-radiant-at-rsa-2024/)
2. RSA Conference 2025 - **Date**: April 22-25, 2025 - **Booth**: #258. - **Notable Engagements**: Encouragement for attendees to visit the booth to ask questions about their AI SOC platform and its capabilities. - **Source**: [RSA 2025: Cut through the vendor noise - Radiant Security](https://radiantsecurity.ai/blog/rsa-2025-cut-through-the-vendor-noise/)
3. Black Hat 2025 - **Date**: August 5-7, 2025 - **Booth**: #6031. - **Notable Engagements**: Hosting a Topgolf happy hour on August 5th from 6-9 pm, emphasizing "less noise, less stress, more precision." - **Source**: [Black Hat 2025 - Radiant Security](https://radiantsecurity.ai/blackhat2025/)