qbiq Analysis: $16M Raised
What is qbiq?
Product Features & Capabilities
- Space Planning
- Multi Floor Space Planning
- Program Generator
- Themes & Finishes
- Rendered Tours
- Rendered Images
- Revit & CAD Model Generation
- Quantity Takeoff
- Customized Planning Engine
- Admin Interface
- Iterations
- Marketing Suite
- Area Calculation
How much qbiq raised
Funding Round - $16.0M
RecentOther Considerations
Trade Show Presence
Gtm Strategy
qbiq employs a sales-led growth strategy, as evidenced by the structure and content of their website. Upon visiting the homepage, visitors are encouraged to book a demo to "See it in Action," which indicates a focus on engaging potential customers through personalized demonstrations rather than offering immediate self-service sign-up options. This approach suggests that qbiq prioritizes high-touch interactions, allowing potential clients to experience the platform's capabilities firsthand, particularly in the context of architectural planning.
The absence of publicly displayed pricing information further supports this sales-led model, as it implies that pricing discussions are reserved for direct interactions with sales representatives. This strategy is often indicative of a focus on larger enterprise deals rather than catering to small teams or individual users who might prefer transparent pricing structures.
Customer testimonials featured on the website reinforce the effectiveness of qbiq's platform, with statements highlighting how it has transformed the way clients showcase properties and manage space planning. This feedback suggests that qbiq's solution is well-received in the market, which is crucial for building trust and credibility in a sales-led approach.
Additionally, the presence of educational resources such as case studies and a blog indicates that qbiq invests in informing potential customers about their product's applications and benefits. This content not only serves to educate but also to nurture leads through the sales funnel, aligning with a strategy that emphasizes informed decision-making and relationship-building.
In summary, qbiq's go-to-market strategy is characterized by a sales-led approach, focusing on high-touch relationships, personalized demonstrations, and educational content to drive customer engagement and conversion. This strategy reflects their commitment to optimizing for larger contract values and structured sales cycles rather than rapid user adoption and virality.
