Proxima Analysis: $12M Raised
What is Proxima?
Product Features & Capabilities
- Programmatic Audiences for DSPs
- Data-enriched Paid Social Audiences for Meta
- Predictive CAPI for Meta
- DTC transactional insights
- AI-driven customer insights and analytics.
How much Proxima raised
Funding Round - $12.0M
RecentHomepage Pricing
Gtm Strategy
Proxima employs a hybrid go-to-market (GTM) strategy that incorporates elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing Proxima's website, several key aspects of their GTM strategy emerged. The homepage prominently features options for potential customers to engage with the product, including a free trial, which indicates a self-service approach typical of PLG. This allows users to explore the platform without immediate sales pressure. Additionally, there is a "Login" option, suggesting an existing user base that can access the product directly.
However, the pricing information is not fully transparent on the homepage, requiring users to visit a dedicated pricing page. This suggests a more traditional sales-led approach, as it may indicate that pricing discussions could involve sales representatives, especially for larger enterprise deals. The presence of customer testimonials highlights successful case studies, which often reflect structured sales cycles and executive buy-in, further supporting the sales-led aspect of their strategy.
Proxima also invests in educational resources, such as a blog and help center, which cater to self-service learning, a hallmark of PLG. This dual focus on self-service access and structured sales processes indicates a hybrid model that aims to optimize for both rapid user adoption and high-touch relationships.
Overall, Proxima's strategy reflects a balance between enabling users to quickly engage with their product while also providing avenues for deeper, more personalized sales interactions, catering to both small teams and larger enterprises.
Reported Clients
- Obvi - Utilized Proxima's predictive intelligence to scale Meta ads by over 50% and reduce customer acquisition costs (CAC) by 20%.
- The Noli Shop - Achieved a 59% increase in return on ad spend (ROAS) and a 37% decrease in cost per acquisition (CPA) using Proxima's AI Audiences.
- BUBS Naturals - Experienced a 54% lift in ROAS and a 10% reduction in CAC through targeted audience strategies provided by Proxima.
- C4 Energy - Scaled Meta ads by 50% and lowered CPAs by 20% with the help of Proxima's AI Audiences.
- SolaWave - Found Proxima's audience solution to be the only effective targeting method for their specific needs.
