Promptfoo Analysis: $18M Raised

Generate customized attacks for specific applications; Identify direct and indirect prompt injections; Detect data and PII leaks; Assess toxic content generation risks; Evaluate unauthorized contract creation vulnerabilities

Serves 44 Fortune 500 companies; Trusted by over 200,000 developers; Offers a command-line interface for rapid deployment; Provides tailored attacks specific to industry needs

The pricing information for Promptfoo includes two main offerings: the Community plan, which is free forever and includes all LLM evaluation features, and the Enterprise plan, which is custom-priced for teams needing advanced features. The Community plan is suitable for individual developers and small teams, while the Enterprise plan offers additional features like team collaboration, continuous monitoring, and priority support. There is also an On-Premise option for organizations requiring full control over their infrastructure, which includes all Enterprise features. The page states, "Enterprise pricing is customized based on your team's size and needs."

Promptfoo employs a product-led growth (PLG) strategy, as evidenced by their website's design and content. The homepage prominently features a "Start Free Trial" option, indicating a strong emphasis on self-service sign-up, allowing users to access the product without needing to contact sales. This approach minimizes friction for new users, facilitating immediate engagement with the platform.

The pricing structure is transparent, with clear information available on their offerings, which suggests that small teams can adopt the product independently. There are no indications of enterprise-only pricing, further supporting the PLG model. Additionally, the presence of customer testimonials highlights the platform's effectiveness and user satisfaction, reinforcing the idea of viral adoption among developers.

Educational resources, such as documentation and tutorials, are readily available, indicating a commitment to self-service learning. This aligns with PLG principles, as it empowers users to explore the product's capabilities independently.

Overall, Promptfoo's strategy reflects a focus on rapid user adoption and virality, catering to developers and security teams looking for accessible and effective solutions in AI red-teaming and evaluations.

Technology Ecosystem of Promptfoo

1. Programming Languages:

   • TypeScript
   • JavaScript
   • Python
   • Rust
   • Go

2. Frameworks:

   • React (for front-end development)
   • Node.js (for back-end development)

3. Databases:

   • SQL

4. Infrastructure:

   • Focus on CI/CD processes and release automation, with deployment options for both cloud and on-premises environments.

5. Sales Tools:

   • No specific sales tools or technologies were mentioned in the job postings reviewed.