Prompt Security Analysis: $18M Raised

Prompt Security employs a sales-led growth strategy, as evidenced by the structure and content of their website. Upon visiting the homepage, visitors are immediately presented with the option to request a demo, which indicates a focus on engaging potential customers through direct interaction rather than self-service signups. The phrase "EASILY Deploy IN MINUTES & get instant protection and insights" suggests that while the onboarding process is designed to be straightforward, it still requires a guided approach through a demo rather than allowing users to start using the product independently.

The absence of publicly displayed pricing information further supports the sales-led model, as it implies that potential customers must contact the sales team to obtain details about costs and packages. This approach is typically aligned with enterprise sales cycles, where pricing is often customized based on the specific needs of larger organizations.

Customer testimonials featured on the website reinforce this sales-led strategy, showcasing endorsements from industry leaders like Mandy Andress, CISO of Elastic. These testimonials highlight the importance of building trust and credibility with potential clients, which is crucial in a sales-led environment where executive buy-in is often necessary.

Additionally, the website offers various educational resources, including a blog, a podcast (PromptCast), and an AI Risk Assessment Tool. While these resources indicate an investment in user education, they also serve to position Prompt Security as a thought leader in the AI security space, further supporting their sales-led approach by providing potential customers with valuable insights that can facilitate informed purchasing decisions.

In summary, Prompt Security's go-to-market strategy is primarily sales-led, focusing on direct engagement with potential customers through demos, personalized sales interactions, and a strong emphasis on building credibility through testimonials and educational content. This strategy reflects their target market of enterprises adopting Generative AI technologies, where high-touch relationships and larger contract values are often prioritized over rapid user adoption and virality.

1. Black Hat USA 2025 - **Date**: August 2025 (exact date not specified) - **Booth**: #6221 in the Expo Hall - **Details**: Attendees can book time with the Executive Team to learn about their AI Security roadmap and receive exclusive merchandise. - **Source**: [Black Hat USA 2025 Event Page](https://www.prompt.security/events/black-hat-2025)
2. RSA Conference 2025 - **Date**: April 30, 2025 - **Events**: - **CISO Breakfast**: 7:45 AM to 9:45 AM at Southside Spirit House (invite-only for CISOs and corporate tech executives). - **Happy Hour**: 4 PM to 6 PM at Hotel Zetta (co-hosted with Astrix Security and 7AI, offering complimentary drinks and hors d'oeuvres). - **Source**: [RSA Conference 2025 Event Page](https://www.prompt.security/events/rsac-2025) Other events mentioned include GPSEC Atlanta and OptivCon Toronto, but specific details about Prompt Security's participation in those events were not found.

1. Cymulate - A leading provider of cloud-based cybersecurity solutions. The project involved integrating real-time monitoring and dynamic policy enforcement to ensure safe AI adoption across teams. The CTO of Cymulate emphasized the need for visibility and control while enabling AI use.
2. Elder Outreach - A healthcare organization providing services in elderly and nursing home settings. Prompt Security helped them uncover shadow AI and sanitize sensitive data from employees with unrestricted internet access. The IT Director noted that this partnership allows them to focus more on their core competency of caring for residents.
3. Riskified - A fintech leader in fraud and risk intelligence for e-commerce. The collaboration focused on enhancing visibility and monitoring of AI use to prevent sensitive data exposure and compliance violations. The CISO of Riskified highlighted the need for a cutting-edge security solution to manage AI risks.