Positional Analysis
What is Positional?
Positional provides a modern toolset for content and SEO teams that want to grow organic search traffic. The product combines analytics, research, clustering, tracking, and publishing tools with AI-generated helpers for SEO work. Y Combinator lists Positional as acquired and says it was founded in 2020.
Location
677 King St, Charleston, South Carolina, 29403, United States
Employees
1-10
Founded
2020
Revenue
<$5M
Product Features & Capabilities
- Optimize, Content Analytics, Buyer Journeys, Keyword Research, Site Audit, Keyword Tracking, Keyword Clustering, Competitor Research, Social Listening, AutoDetect, Editorial Calendar.
Pricing
- Free Tier: $0/month, free forever, 1 seat included, limited access to Optimize, 5 reports per month, access to Site Audit.
- Lite Tier: $49/month (billed monthly), 1 seat included, 1 domain included, includes Optimize, Site Audit, Content Analytics, AutoDetect, data-driven recommendations, Google Docs integration.
- Base Tier: $99/month (billed monthly), 3 seats included, 3 domains included, includes all Lite Tier tools plus Keyword Tracking, Keyword Research, Competitor Research, Keyword Clustering, Internals, Editorial Calendar, dedicated support channel, optional onboarding session.
- Growth Tier: $399/month (billed monthly), 5 seats included, 10 domains included, includes all Base Tier tools plus Social Listening, Buyer Journeys, dedicated support channel, support via Zoom.
- Annual Pricing: Lite Tier $40/month, Base Tier $82/month, Growth Tier $332/month (all billed annually).
Who are the founders of Positional
NM
Nate Matherson
Co-founder & CEO
ML
Matthew Lenhard
Co-Founder & Chief Technology Officer
Business Model
Subscription-based model with free trials; revenue from monthly/annual plans and demos.
Market Focus
Positional primarily focuses on the inbound marketing and SEO industry, providing tools to optimize content and improve search engine rankings.
Investors
- Y Combinator
- Taurus Ventures
- ACTAI Ventures
- Immeasurable
- Reverb Capital
- Lorimer Ventures
- Pioneer Fund
- John Kim
- Lachy Groom
- 4 other unnamed investors
Competitors Overview
Positional operates in the inbound marketing and SEO tool market, where it faces competition from several notable companies. The main competitors include:
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Clearscope: Known for its content grading capabilities, Clearscope excels in providing insights that help users optimize their content for search engines. It offers detailed comparisons to top-ranking articles, making it a strong choice for content-focused SEO strategies.
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Frase: This tool integrates AI to provide extensive data and insights for content creation and optimization. Frase is particularly noted for its ability to generate content briefs and answer questions based on search intent, which can be advantageous for users looking to enhance their content strategy.
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Surfer SEO: Surfer SEO is recognized for its comprehensive on-page optimization features. It provides users with data-driven recommendations for improving their content's SEO performance, making it a robust tool for technical SEO analysis.
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MarketMuse: This platform focuses on content strategy and optimization, using AI to analyze content and suggest improvements. MarketMuse is particularly beneficial for users looking to develop a content strategy based on topical authority.
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Page Optimizer Pro: This tool specializes in on-page SEO analysis, offering detailed recommendations for optimizing individual pages based on competitive analysis.
Notable differences include the specific features each tool offers, such as Clearscope's content grading versus Frase's AI-driven content generation. Each competitor has its strengths, making them suitable for different aspects of SEO and content marketing.
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