Positional Analysis
What is Positional?
Positional offers tools for optimizing inbound marketing and SEO, focusing on content analytics, keyword research, and competitor analysis to enhance search engine performance.
Product Features & Capabilities
- Optimize, Content Analytics, Buyer Journeys, Keyword Research, Site Audit, Keyword Tracking, Keyword Clustering, Competitor Research, Social Listening, AutoDetect, Editorial Calendar.
Pricing
- Free Tier: $0/month, free forever, 1 seat included, limited access to Optimize, 5 reports per month, access to Site Audit.
- Lite Tier: $49/month (billed monthly), 1 seat included, 1 domain included, includes Optimize, Site Audit, Content Analytics, AutoDetect, data-driven recommendations,
Who are the founders of Positional
NM
Nate Matherson
Co-founder & CEO
ML
Matthew Lenhard
Co-Founder & Chief Technology Officer
Business Model
Subscription-based model with free trials; revenue from monthly/annual plans and demos.
Market Focus
Positional primarily focuses on the inbound marketing and SEO industry, providing tools to optimize content and improve search engine rankings.
Investors
- Y Combinator
- Taurus Ventures
- ACTAI Ventures
- Immeasurable
- Reverb Capital
- Lorimer Ventures
- Pioneer Fund
- John Kim
- Lachy Groom
- 4 other unnamed investors
Competitors Overview
Positional operates in the inbound marketing and SEO tool market, where it faces competition from several notable companies. The main competitors include:
- Clearscope: Known for its content grading capabilities, Clearscope excels in providing insights that help users optimize their content fo
See something that needs updating? Suggest edits to this profile.