PERQ Analysis
What is PERQ?
Multifamily AI automation for 80% lower cost-per-lead
Employees
51-200
Founded
2001
Product Features & Capabilities
- PPC advertising management on Google, Facebook, YouTube, and Instagram
- Website lead capture with interactive digital experiences
- Cross-channel conversational AI for SMS, email, and phone
- Lead nurture automation via SMS and email
- Google Business Profile tour scheduler
- Integrations with Yardi, Entrata, RealPage, Knock, Engrain, RentCafe, and Zumper
Use Cases
Automate website visitor engagement to convert 3X more leads from free sources; Reduce cost-per-lead by 80% through automated nurture and conversion; Increase tour conversion rates with AI-driven personalization; Generate qualified leads from unpaid sources to reduce paid advertising spend; Automate follow-up for lost leads to re-engage in next leasing cycle; Provide 24/7 chatbot support to answer over 1,000 questions and engage 541 prospects outside business hours; Track lead source attribution and renter journey for full-funnel analytics
Other Considerations
Serves over 150 multifamily property management companies; Reduces cost-per-lead by 80%; Increases tour conversion rates; Provides full-funnel attribution tracking; 24/7 conversational AI answers over 1,000 questions; Integrated Google Business Profile tour scheduler; Partners with Yardi, Entrata, RealPage, Knock, Engrain, RentCafe, and Zumper; Testimonials from Harbor Group, Mission Rock Residential, Gene B. Glick Company, Inc., PEG, and Avenue5
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