PERQ Analysis
What is PERQ?
PERQ is a digital marketing platform for multifamily property management companies that automates lead capture, nurture, and conversion using AI tools. It combines PPC management, conversational AI, and website conversion tools to generate high-quality leads from free sources. The platform reduces cost-per-lead by 80% and increases tour conversion rates through full-funnel automation.
Location
Indianapolis, United States
Employees
51-200
Founded
2001
Product Features & Capabilities
- PPC advertising management on Google, Facebook, YouTube, and Instagram
- Website lead capture with interactive digital experiences
- Cross-channel conversational AI for SMS, email, and phone
- Lead nurture automation via SMS and email
- Google Business Profile tour scheduler
- Integrations with Yardi, Entrata, RealPage, Knock, Engrain, RentCafe, and Zumper
Use Cases
Automate website visitor engagement to convert 3X more leads from free sources; Reduce cost-per-lead by 80% through automated nurture and conversion; Increase tour conversion rates with AI-driven personalization; Generate qualified leads from unpaid sources to reduce paid advertising spend; Automate follow-up for lost leads to re-engage in next leasing cycle; Provide 24/7 chatbot support to answer over 1,000 questions and engage 541 prospects outside business hours; Track lead source attribution and renter journey for full-funnel analytics
Other Considerations
Serves over 150 multifamily property management companies; Reduces cost-per-lead by 80%; Increases tour conversion rates; Provides full-funnel attribution tracking; 24/7 conversational AI answers over 1,000 questions; Integrated Google Business Profile tour scheduler; Partners with Yardi, Entrata, RealPage, Knock, Engrain, RentCafe, and Zumper; Testimonials from Harbor Group, Mission Rock Residential, Gene B. Glick Company, Inc., PEG, and Avenue5
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