Payload Analysis: $5M Raised
What is Payload?
Payload is an open-source headless CMS and application framework built on Next.js. It combines TypeScript, Node.js, React, and MongoDB to generate an admin panel, APIs, authentication, access control, file handling, and live preview from a single configuration. Payload is now part of Figma, and its site names Microsoft, ASICS, Blue Origin, Hello Bello, and Tekton as customers or case-study examples.
Location
40 Pearl St NW, Grand Rapids, Michigan, 49503, US
Employees
11-50
Founded
2018
Revenue
$2.9M
Product Features & Capabilities
- Headless CMS, Enterprise App Builder, Headless E-Commerce, Digital Asset Management, Multi-Tenancy, White Label, Localization, Access Control, Auth, Visual Editing, AI Auto-Embedding, Publishing Workflows, Static A/B testing.
Pricing
- Self-hosted: Free
- Completely open source
- Host yourself
- Standard: $35/mo
- MongoDB Atlas serverless DB
- 3GB database storage
- 30GB S3 file storage
- 40GB bandwidth /mo
- 512MB RAM, 1 vCPU
- 50 million serverless RPUs /mo
- One custom domain
- On-demand backup
- Payload-branded email service
- Pro: $199/mo
- Dedicated M10 Atlas cluster
- 30GB database storage
- 150GB file storage
- 100GB bandwidth /mo
- 1GB RAM, 1 vCPU, 2 instances
- High-availability compute
- Up to 3 custom domains
- Automatic backups
- White-labeled email service
- Custom: Contact for pricing
- Any size Atlas database
- Unlimited database storage
- Unlimited file storage
- Unlimited bandwidth
- RAM and CPU scaled to needs
- High-availability compute
- Unlimited custom domains
- White-labeled email service
- 99.9% uptime SLA
How much Payload raised
Seed - $4.7M
November 15, 2022Lead Investor: Gradient Ventures, MongoDB Ventures, Y Combinator, SV Angel, Grand Ventures, Exceptional Capital, and other notable angel investors.
Who are the founders of Payload
Market Focus
Payload primarily focuses on the content management system (CMS) market, specifically in providing solutions for headless CMS, e-commerce, and enterprise application development.
Business Model
Hybrid revenue model based on enterprise features and cloud hosting services.
Competitors Overview
Payload's main competitors in the headless CMS market include:
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Strapi: A popular open-source headless CMS known for its flexibility and extensive plugin ecosystem. Strapi offers a rich feature set, making it suitable for various projects. However, it can be complex and resource-intensive for smaller applications.
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Directus: This platform is recognized for its flexibility and extensibility, featuring a built-in GraphQL API and robust permission management. While it is highly customizable, it has a steeper learning curve and fewer pre-built integrations compared to Strapi.
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Contentful: A well-established headless CMS that provides a user-friendly interface and strong media support, making it a favorite for e-commerce applications. It may offer more extensive integrations than Payload.
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Sanity: Known for its real-time collaboration features and custom schema builder, Sanity allows for personalized content frameworks. It is particularly advantageous for teams needing collaborative tools.
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DatoCMS: This CMS is recognized for its customizable content modeling and multi-language support, appealing to businesses with diverse content needs.
Payload differentiates itself with a focus on developer experience, offering a clean codebase, exceptional performance, and intuitive configuration. However, it has a smaller community and may lack some built-in functionalities compared to its more established competitors.
Investors
- SV Angel
- Y Combinator
- Gradient Ventures
- Michigan Economic Development Corporation
- 4 other undisclosed investors
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