Orderli Analysis
What is Orderli?
Orderli sells a QR-based ordering system for hospitality venues, including cafes, hotels, festivals, restaurants, bowling alleys, and food halls. The company says it started in 2019 and is supported by Y Combinator, with teams working from Rotterdam and Delft. Its site emphasizes menu setup in an editor, QR codes tied to tables, and local support for Dutch customers.
Location
Weena 161, Rotterdam 3013 CK, Netherlands
Employees
1-10
Founded
2020
Revenue
$264.7K
Business Model
Subscription-based model with transaction fees for payment processing.
Product Features & Capabilities
- QR code-based ordering solution, menu access via scanning, direct order sending to staff, dynamic menu updates, upselling features, integration with POS systems, easy installation, no app required, optional staff tablet, allergen information display, monthly cancellation option.
Pricing
- Starter Plan: €79/month or €948 billed annually (only yearly billing)
- Suitable for small businesses with less than 20 tables
- Tablet included
- Unlimited orders
- Online mobile payments
- Unlimited tables
- Standard Plan: €126/month or €1,512 billed annually (€149/month)
- Suitable for every type of business
- Everything from Starter, plus:
- On tab ordering
- POS & printer integration
- Upselling
- Takeaway & Delivery platform
- Professional Plan: Pricing on request
- Everything from Standard, plus:
- Multiple tablets & printers
- Cross-selling
- Fully customized branding
- 24/7 Priority Support
- Everything from Standard, plus:
Transaction costs:
- iDEAL from €0.15
- MasterCard/VISA (EU) from €0.15 + 1.5%
- MasterCard/VISA (Non-EU/Business) from €0.15 + 3.7%
- AMEX (EU/Non-EU/Business) from €0.25 + 2.6%
- Maestro from €0.40
- Bancontact from €0.20
Market Focus
Orderli primarily focuses on the hospitality industry, providing a QR code-based ordering solution that allows guests to order food and drinks directly from their phones.
Investors
- Coco's Outback
- Graduate Entrepreneur Fund
- Swiss Founders Fund
- Y Combinator
Competitors Overview
Orderli's main competitors in the QR code-based ordering market for hospitality businesses include:
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Orderhero: Specializes in digital ordering systems and self-checkout solutions for restaurants, enhancing the ordering experience through a SaaS platform.
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Viben: An early-stage startup that streamlines the ordering process across various sectors, including restaurants and movie theaters, using unique QR codes for each location.
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Butlr: Offers contactless ordering solutions that allow customers to order and pay through their smartphones, integrating with existing EPOS systems.
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Checkfer: Focuses on order and payment solutions within the fintech sector, catering to the hospitality industry and small to medium-sized businesses.
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Foodtic: Specializes in point of sale (POS) solutions and mobile self-ordering systems for the hospitality industry, providing modern POS software.
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QTap: Provides contactless table booking and ordering applications, enhancing customer experience in pubs and restaurants through a mobile app.
Notable differences among these competitors include Viben's emphasis on QR code technology and Butlr's integration with existing systems, which may enhance user experience and operational efficiency.
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