Optery Analysis: $6M Raised
What is Optery?
Optery sells opt-out software that finds and removes personal details from data broker and people-search sites. The service covers home addresses, phone numbers, email addresses, and related exposure across hundreds of websites. It serves consumers, families, businesses, and partners through web, mobile, and API products.
Location
123 Main Street, Clayton, California 94517, United States
Employees
11-50
Founded
2020
Revenue
$1.5-2.2M
Product Features & Capabilities
- Personal information removal from data brokers, personalized Exposure Reports, automated opt-out submissions, monthly scanning and removals, unlimited custom removals for data brokers not covered, family plans, live screenshots of removals, 30-day money-back guarantee, SOC 2 Type 2 compliance, advanced features including AI-generated reports and real-time dashboard updates.
Pricing
- Free Basic Plan: Free quarterly exposure reporting and self-service tools.
- Core Plan: Low-cost, no frills plan for ongoing basic coverage.
- Extended Plan: Best value plan.
- Ultimate Plan: Most comprehensive coverage, popular plan.
How much Optery raised
1: - $6 million
May 2023Lead Investor: Y Combinator, Bayhouse Capital, Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC, and others.
Who are the founders of Optery
LG
Lawrence Gentilello
CEO and Founder
CA
Chen Atlas
CTO and Founder
Business Model
Subscription-based revenue model with free and paid plans for data removal services.
Market Focus
Optery primarily focuses on the privacy and data protection industry, specifically helping individuals and businesses remove their personal information from data brokers to enhance privacy and reduce the risk of identity theft and fraud.
Investors
- Bayhouse Capital
- Global Founders Capital
- Goodwater Capital
- Pioneer Fund
- Soma Capital
- TRAC
- Y Combinator
Competitors Overview
Optery operates in the personal information removal market, primarily competing with several notable companies:
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DeleteMe: This service is known for its extensive coverage and international reach. It offers a more comprehensive removal process compared to Optery, which may appeal to users looking for broader data protection. However, Optery provides more flexible pricing options.
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Incogni: Incogni focuses on automated, low-maintenance data removal, making it a simpler choice for users who prefer a hands-off approach. In contrast, Optery excels in detailed monitoring and customer support, providing users with more control and insights into their data removal process.
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Privacy Bee: This competitor offers similar services but at a lower price point than Optery's Ultimate tier. Privacy Bee is noted for its user-friendly interface and effective data removal strategies.
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Kanary: Kanary is recognized for its extensive reach in data removal, potentially covering more sites than Optery. It is also competitively priced, making it an attractive option for budget-conscious consumers.
These competitors highlight the differences in service coverage, pricing, and user experience, allowing consumers to choose based on their specific needs for privacy and data protection.
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