New Lantern Analysis: $19M Raised

1. Radiology Associates, LLP - Dr. Karl Fan, Radiologist and Director of AI, noted that New Lantern's solutions eliminate busywork in radiology by automating measurements and streamlining disease evolution analysis.
2. Milwaukee Radiologists, Ltd. - Dr. Eric Blaschke, Radiologist and Breast Imaging Section Chief, mentioned that New Lantern addressed their IT issues, resulting in significant cost savings.

New Lantern employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.

Upon analyzing the New Lantern website, several key aspects of their GTM strategy emerged. The homepage prominently features their AI-powered PACS solutions, emphasizing automation in radiology reporting, which suggests a focus on immediate product value. However, there is no clear option for a free trial or self-service signup, indicating a reliance on sales engagement for initial product access. The presence of a "Contact Us" button suggests that potential customers are encouraged to reach out for more information rather than signing up independently.

The website does not display a dedicated pricing page, which typically indicates a sales-led approach where pricing may be negotiated based on customer needs, particularly in enterprise settings. This aligns with their target audience of healthcare organizations, which often require tailored solutions.

Customer testimonials highlight the efficiency and cost savings provided by New Lantern's solutions, suggesting that they may experience viral adoption within organizations starting from individual users. However, the emphasis on structured sales cycles and the need for executive buy-in also points to a sales-led strategy.

Educational resources, such as a blog discussing advancements in radiology technology, indicate an investment in self-service learning, which is characteristic of PLG. This dual focus on providing educational content while also facilitating direct sales interactions suggests a hybrid model.

Overall, New Lantern's strategy reflects a balance between optimizing for rapid user adoption through educational resources and testimonials while also maintaining high-touch relationships with larger healthcare organizations for enterprise deals.