Motives Analysis
What is Motives?
Motives runs AI-led qualitative research interviews with real consumers and returns reports within 24 to 48 hours. Its workflow uses an AI assistant to define the study, recruit participants, and generate a research plan, then an AI interviewer conducts video interviews in any language. The platform adds transcripts, theme analysis, videos, highlight reels, and an Ask the Researcher follow-up tool.
Location
9th Floor, 107 Cheapside, London EC2V 6DN, United Kingdom
Employees
1-10
Founded
2022
Industry
B2B, Marketing
AI Category
AI-native
YC Batch
S25
YC Partner
Jon Xu
Who are the founders of Motives
SC
Sean Conley
Co-Founder & CEO
SS
Sam Stoll
Co-Founder & CTO
Product Description
Motives is an AI-powered qualitative research platform that specializes in transforming consumer interviews into actionable insights. Their main product offerings include in-depth video interviews with consumers, which are designed to provide brands with a deep understanding of consumer behavior. Key features of Motives include:
- Speedy Insights: Actionable insights are delivered within 48 hours, allowing brands to make quick decisions.
- Consumer Journey Understanding: The platform helps brands understand the entire consumer journey, which is crucial for effective marketing strategies.
- Product Concept Validation: It aids in validating product concepts, ensuring that new ideas resonate with target audiences before launch.
- Packaging Improvement: Brands can use insights to enhance packaging designs based on consumer feedback.
- Brand Health Tracking: The platform allows for ongoing tracking of brand health, helping organizations stay attuned to consumer perceptions.
Motives targets insights teams in consumer-focused brands and marketing teams seeking rapid consumer feedback, making it a valuable tool for organizations looking to enhance their marketing strategies effectively.
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